Coffee Beer bottle
by Nendo

| 1 comment
 

Japanese studio Nendo has designed packaging for coffee-flavoured beer by adding little bean-shaped stickers to the brewer's existing bottles.

Coffee Beer bottle stickers by Nendo

"Adding coffee beans to beer during the brewing process gives the resulting beer a rich, deep taste, thanks to the beans' bitterness and aroma," says Nendo.

Coffee Beer bottle stickers by Nendo

The studio created the packaging for a collaboration between Anchor Coffee of Kesennuma city and Sekinoichi brewery of Ichinoseki city, both located in northern Japan.

Coffee Beer bottle stickers by Nendo

"Both Kesennuma and Ichinoseki were devastated by the earthquake and tsunami of March 2011, so the beer is a charity project to fundraise for disaster relief," the designers explain.

Coffee Beer bottle stickers by Nendo

To keep costs down they used the brewer's existing bottles and simply created stickers that are applied by hand so each Coffee Beer bottle is unique.

Coffee Beer bottle stickers by Nendo

"Large beer breweries who produce standard products on a mass scale simply can't offer products like this one, and that's the point," the designers add. "We wanted the packaging to convey the makers' thoughts and feelings with each bottle."

Coffee Beer bottle stickers by Nendo

The most controversial (and expensive) beer packaging we've ever featured was made out of roadkill.

Coffee Beer bottle stickers by Nendo

Other innovative packaging designs we've featured includes laser tattoos for fruit instead of stickers, medicines labelled with symptoms rather than ingredients and famous products without the brand names written on them.

Coffee Beer bottle stickers by Nendo

Other recent projects by Nendo include a combined shower and light for tap company Axor, offices that look like the walls are peeling away and a footwear shop full of ghostly white shoes.

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Coffee Beer bottle stickers by Nendo

Photos are by Hiroshi Iwasaki.

  • Dan Cox

    With respect, is there anything designed by Nendo that Dezeen does not publish? I need to get in touch with their PR people…