Shreddies underwear that
stops farts smelling

| 25 comments
 

This underwear by British company Shreddies is designed to stop farts from smelling (+ slideshow).

Shreddies underwear that stops farts smelling

The flatulence-filtering pants have a back panel made from cloth that incorporates a carbon-based material called Zorflex, a material normally used in chemical warfare suits and is capable of stopping smells 200 times stronger than the average fart.

Shreddies underwear that stops farts smelling

The odour vapours are trapped and neutralised by the carbon, which can be reactivated simply by washing it.

Shreddies underwear that stops farts smelling

Unfortunately it does nothing to muffle sound.

Shreddies underwear that stops farts smelling

The products were invented in 2006 by Paul O'Leary and developed with a team of designers from the Contour Fashion lingerie design course at De Montfort University in Leicester.

Shreddies underwear that stops farts smelling

Shreddies specialises in healthcare underwear for conditions like incontinence and the range of flatulence underwear was originally intended for people with conditions such as IBS, Crohn’s disease and food intolerances.

Shreddies underwear that stops farts smelling

Recognising that there could be a much wider market, the company has now launched the products with retailers.

Here's some more information from Shreddies:


Shreddies make amazing pants that filter out odours and have won awards for their innovative design and ability to change lives. In the last few months Shreddies have been taking the first steps into the world of retail and have now signed up 9 retailers including Fenwicks and Bentalls who have prominent department stores across the UK.

Shreddies underwear that stops farts smelling

In conjunction with the retail launch Shreddies have recently done a photo-shoot to front the new campaign. The shoot last Tuesday saw models Tom and Beth from DNA modelling agency frolicking around the beautiful Cotes Mill in Loughborough. The concept behind the shoot was ‘live life in Shreddies’ and features many day-to-day lifestyle shots.

Shreddies underwear that stops farts smelling

Although Shreddies get cheeky with the new campaign, to many people they still remain very much a healthcare product and have helped so many cope with conditions such as IBS, Crohn’s disease and food intolerances. But the bottom line is that Shreddies are for everyone, after all, it’s something we all do!

  • Anton

    LOL very useful.

  • dx_xb

    Linkbaiting. This is a new low Dezeen.

  • http://dezayo.com/ http://dezayo.com/

    Mmm… Girls.

  • Michael T

    Oh, yeah, we love farting next to our loved one – especially in the kitchen.

    • sara

      While making bread! So sexy.

  • Ivo

    Fart like there is no tomorrow.

  • can

    Can they incorporate a fart silencer too?

  • Jim Davies

    Next, the no-pong thong.

  • Judith

    I love product designers xD

  • designtransmitter.com

    A very early April fools joke, right?!

  • brownskie

    Why is he cutting bread? Isn’t the term… Cutting cheese!

  • http://www.facebook.com/chuck.anziulewicz PolishBear

    Who would’ve thought Dezeen could come up with an item so utterly distasteful?

    • amsam

      More about smell than taste, doncha think? What a bunch of prudes these Dezeen commenters are!

  • Steeevyo

    Sex s(m)ells…

  • Bob Trump

    Great for a silent but violent. Not so good for a rolling thunderclap.

  • Donald Trump

    Most importantly, do they still light up when you want to impress your loved one with a farty fireball of love?

  • Deum Timentes

    Has anyone developed the silencer version?

  • mickuswattus

    Been there. Done that. Shame I didn’t sell the t-shirt too.
    Dr Wiffybottom.

  • Dan K

    Not sure which is more disturbing – the picture of the guy smelling the girl’s fart right at the source, or that girls fart.

  • Jon Londrezos

    Imagine a conversation at a retail store: “I would like to return these pants back please! I farted in them but the smell still came out. I want a refund”

  • Da Farter King

    I’m having a fart attack!

  • Chad Gookin

    These comments are pretty hilarious. But on a more serious note, I’ve read the shelf-life on these things is only like 2 or 3 months…which at $30 or $40 a pop can get a bit pricey. There are cheaper alternatives in the market using the same type of charcoal-activated technology. I know a company called Flat D makes disposable underwear liner using the same type of filtering. Much more cost-effective, even if they aren’t as “sexy” as Shreddies. :)

  • Burite

    But are they queef proof?

    • zab

      You read my mind.

  • http://fullnomore.com Cheryl Lane

    Hi,

    While it is a good idea to use this underwear but in fact you need to know how to stop your farting from the source.

    There are some flatulence remedies that are very effective in decreasing the formation of excessive gas.

    1. This is one of the simplest and most effective remedy for flatulence treatment. Take half teaspoon of dried ginger powder and add a pinch of asafetida with it. Also add rock salt to taste. Add this mixture in one glass of lukewarm water. Mix thoroughly and drink it for reducing the formation of excessive gas.

    2. Soak fresh ginger slice in 3 drops of lime juice. Have it after meals. This is a very effective remedy for any disorder of digestive system including flatulence.

    3. Dill oil is very useful in flatulence remedies. Also it is very useful to maintain good digestive health. After having meals, have one drop of dill oil with one teaspoon of raw honey.

    4. Take one teaspoon of black pepper, one teaspoon of dried ginger and one teaspoon of cardamom seeds; grind all of them together in the form of fine powder. Have half teaspoon of this mixture with or without water. Take this mixture 1 hour after having meals.

    In conclusion, the above mentioned flatulence remedies are very effective when paired with some lifestyle changes. Always avoid sedentary lifestyle. Exercise is very important for body and also for brain. It helps the nerves and organs to work properly and efficiently. Avoid sleeping right after having meal. Also develop a habit of walking small distances after having dinner. In addition, habit of morning walk will help digestive system to work properly.