Shreddies underwear that
stops farts smelling

| 21 comments
 

This underwear by British company Shreddies is designed to stop farts from smelling (+ slideshow).

Shreddies underwear that stops farts smelling

The flatulence-filtering pants have a back panel made from cloth that incorporates a carbon-based material called Zorflex, a material normally used in chemical warfare suits and is capable of stopping smells 200 times stronger than the average fart.

Shreddies underwear that stops farts smelling

The odour vapours are trapped and neutralised by the carbon, which can be reactivated simply by washing it.

Shreddies underwear that stops farts smelling

Unfortunately it does nothing to muffle sound.

Shreddies underwear that stops farts smelling

The products were invented in 2006 by Paul O'Leary and developed with a team of designers from the Contour Fashion lingerie design course at De Montfort University in Leicester.

Shreddies underwear that stops farts smelling

Shreddies specialises in healthcare underwear for conditions like incontinence and the range of flatulence underwear was originally intended for people with conditions such as IBS, Crohn’s disease and food intolerances.

Shreddies underwear that stops farts smelling

Recognising that there could be a much wider market, the company has now launched the products with retailers.

Here's some more information from Shreddies:


Shreddies make amazing pants that filter out odours and have won awards for their innovative design and ability to change lives. In the last few months Shreddies have been taking the first steps into the world of retail and have now signed up 9 retailers including Fenwicks and Bentalls who have prominent department stores across the UK.

Shreddies underwear that stops farts smelling

In conjunction with the retail launch Shreddies have recently done a photo-shoot to front the new campaign. The shoot last Tuesday saw models Tom and Beth from DNA modelling agency frolicking around the beautiful Cotes Mill in Loughborough. The concept behind the shoot was ‘live life in Shreddies’ and features many day-to-day lifestyle shots.

Shreddies underwear that stops farts smelling

Although Shreddies get cheeky with the new campaign, to many people they still remain very much a healthcare product and have helped so many cope with conditions such as IBS, Crohn’s disease and food intolerances. But the bottom line is that Shreddies are for everyone, after all, it’s something we all do!

  • Anton

    LOL very useful.

  • dx_xb

    Linkbaiting. This is a new low Dezeen.

  • http://dezayo.com/ http://dezayo.com/

    Mmm… Girls.

  • Michael T

    Oh, yeah, we love farting next to our loved one – especially in the kitchen.

    • sara

      While making bread! So sexy.

  • Ivo

    Fart like there is no tomorrow.

  • can

    Can they incorporate a fart silencer too?

  • Jim Davies

    Next, the no-pong thong.

  • Judith

    I love product designers xD

  • designtransmitter.com

    A very early April fools joke, right?!

  • brownskie

    Why is he cutting bread? Isn’t the term… Cutting cheese!

  • http://www.facebook.com/chuck.anziulewicz PolishBear

    Who would’ve thought Dezeen could come up with an item so utterly distasteful?

    • amsam

      More about smell than taste, doncha think? What a bunch of prudes these Dezeen commenters are!

  • Steeevyo

    Sex s(m)ells…

  • Bob Trump

    Great for a silent but violent. Not so good for a rolling thunderclap.

  • Deum Timentes

    Has anyone developed the silencer version?

  • mickuswattus

    Been there. Done that. Shame I didn’t sell the t-shirt too.
    Dr Wiffybottom.

  • Dan K

    Not sure which is more disturbing – the picture of the guy smelling the girl’s fart right at the source, or that girls fart.

  • Da Farter King

    I’m having a fart attack!

  • Burite

    But are they queef proof?

    • zab

      You read my mind.