The curtains at the Maison Ullens boutique are made from tiny tessellated triangles of wood and were created by German designer Elisa Strozyk, who has previously made a rug made from wood-veneer offcuts.
Maison Ullens' first Paris store was designed closely with the brand's founder to ensure the interior complimented the attire on show.
"The project was developed through a close and personal relationship with Mrs Ullens," OMA partner David Gianotten told Dezeen. "Therefore the interior design of the store became a good combination of the modern architectural style of OMA and the brand philosophy of Maison Ullens."
The designers divided the space into public and private areas using a wall covered in ivory-coloured onyx stone. In the entrance space, a single statement garment is hung from a brass hook on a section of the onyx wall below the brand's logo.
Golden panels line the doorway between the two display rooms on one side of the wall. Garments are on show in the first central area and accessories are presented in the other room.
The tones in these spaces are muted to show off the clothing and so the interior remains appropriate for future fashion trends. "The colours of the materials were kept neutral, except for the brass accent," said Gianotten. "Therefore the collection and the interior will shape and re-invent the identity of the space based on the fashion seasons."
Surrounded by dark wood walls, the area at the back of the store is divided into a series of small spaces that contain a fitting room, a small bar and a lounge for entertaining private clients. The store opened this week on Rue de Marignan in central Paris, to coincide with the city's haute couture fashion week.
Last month Viktor & Rolf opened its first flagship store in Paris, which is covered in grey felt to muffle the noise of browsing shoppers.