Beer Foamer by Norm Architects
promises better pints


A new invention by Danish studio Norm Architects for Menu claims to make your favourite beer taste even better by whisking up beery foam you can pour on top (+ slideshow).


According to NORM Architects, beer connoisseurs often say that a foamy head on your beer will guarantee a better drinking experience, but this may not be the case if the drink is poured badly.

Beer foamer by Norm Architects for Menu

The Beer Foamer, designed for Danish design brand Menu, produces a denser head with a "better taste" by separating the creation of foam from the pouring process.

The device is used by pouring approximately one centimetre of beer into the bottom of the transparent glass container, pressing the button and waiting 20 seconds while a battery-powered whisk froths up the liquid.

Beer foamer by Norm Architects for Menu

Once the foam appears, it can be gently added on top of beer that has already been poured into a separate glass.

"Everyone knows that wine gets better if you decant and 'prepare' it in the right way," stated the studio. "Now we'd like to show the world that beer also deserves some special treatment... and that it can actually get even better."

Beer foamer by Norm Architects for Menu

The copper-plated top on the Beer Foamer takes inspiration from the large boilers used in old beer breweries, while the bottom container is made of shatterproof glass. The product is due for release in May.

Norm Architects and Menu previously worked together on the interior of a rustic-styled restaurant in Copenhagen.

  • JP
  • ayoki

    ^ haha, there’s this as well:

  • omnicrom

    Just learn how to pour a beer properly for goodness’ sake. Yet another example of some designer solving a problem that doesn’t actually exist.

  • Alan

    Headline: “Wheel-rounding tool by Most Humans makes already-round wheels round.”

  • pipo

    Not only is this invention a waste of money, it will also make you a laughingstock at any party in my opinion.

  • MC

    It’s funny seeing the person in the photo purposely tilting the glass so they don’t create any foam.

  • Jonas

    Why do bartenders care to use a shaker when they can just pour the ingredients for the cocktail into the glass?

    Why do baristas care about using devices for creating the perfect foam for various coffee drinks, when they can just pour the milk into the coffee?

    Why do sommeliers care about decanting red wine with a decanter before drinking it?

    Why do some people care to whip cream with the whisk before topping their hot chocolate with it, instead of just pouring the cream into the cup?

    Because using these simple tools to change the texture of a drink, changes the taste and the experience when drinking it.

    This device does not solve any problems or save any lives. It is just a simple tool for those beer enthusiasts who care about keeping the freshness of the carbon dioxide in the beer by pouring it gently into the glass, as well as the density and longevity of the beer head, when drinking a premium bottled beer at home.

    And I am sure you can just shake your beer bottle – and the result will be just as good as if you shake your milk carton when making your next cappuccino. :-)

    • IWantFrothOnMyLondonPride

      These points are irrelevant. All of these points show examples where the device or procedure is essential to the creation of the drink. The beer foamer is different because it is completely redundant.
      A perfect pint can be poured without devices.
      A cocktail cannot.
      A cappuccino cannot.
      A hot chocolate with whipped cream cannot.
      A perfect pint can be poured without devices.

      (Also shaking the milk bottle will not create froth).

    • Guest ale

      You obviously don’t know how to drink beer.

  • Hipster Hater

    Stop wasting materials, time and beer.

  • Mark

    If you want to create a head stir the beer with a wooden chopstick.

  • William Hosack

    They should be banned from drinking beer. This is the most absurd thing ever. Additionally, the senior manager that approved the budget to work on this should be fired.

  • Floong

    Man who cannot pour beer with a head = man fail.

  • Bcesar_rs

    Wow man! Two fingers of foam… keep cold and keep tasty! Very nice.

  • Artaic

    This could easily be replaced by a piece of paper.
    One that tells people how to pour beer correctly to get a proper head.

  • carsharer0909

    What a perfect nonsense.