Inception dish rack shaped like Manhattan
by Luca Nichetto launches in New York



New York 2014: Italian designer Luca Nichetto has designed a silicone dish rack and desk organiser shaped like a 3D model of Midtown Manhattan for design brand Seletti.


"During a visit to Stefano Seletti's office, a curious object on his desk caught my attention," said Nichetto. "It was a scale model of Manhattan, a gift from a friend. The object had no particular function, but it immediately gave me the idea to create something that played with the surreal proportions of the miniature metropolis."


Nichetto took the form and created a silicone object that uses the height of the skyscrapers to support tableware as a dish rack and stationery as a desk organiser. Plates can rest along the streets and glasses hook over buildings like the Rockefeller Center.


The name Inception refers to a scene in the 2010 Christopher Nolan film about infiltrating and manipulating dreams, which shows Paris folding onto itself as if made of rubber. Pink, blue and grey versions are available.


Seletti will be showing Inception at the Wanted Design exhibition until 20 May.


Other recent launches of work by Luca Nichetto include his Episode II range for De La Espada, also showing during New York design week,  and a range of ceramic tableware created in collaboration with Lera Moiseeva and debuted at at Spazio Rossana Orlandi in Milan last month.

  • Cb Southern Guy

    Such a waste of fossil energy – couldn’t you put your energy into more energy-efficient and sense-making objects?

    The world is close to collapsing and all you could think of is to build a dish-rack shaped like the silhouette of NYC.

  • lemmeseephotos

    Don’t post renderings, especially for something like a small silicon dish rack.

  • design bastard

    How is the silicone supposed to support the weight of the plates? Is there a metal or plastic insert to give the buildings strength? Where does the water drain to? After a week of use this could be very difficult to clean.

    The fact that these are just renders makes it impossible to tell. Is it a dish rack? If so, why is it shown with letters too?

    The designer says “a curious object on his desk caught my attention”. He has clearly then tried to think of a product to turn it in to. He didn’t see a problem with a dish rack and try to solve it. This is completely the wrong way round!

    • palominoX

      As the proud owner of a ten dollar silicone dishrack, I would not find that a problem unless one is drying pots and pans. Just a common problem with dishracks of all kinds. But I 99% agree, usually the whole point of ‘solving or a problem WITH design’ going out the window is a very frequent problem with mere, if good ‘style, image idea’ items. (Most ubiquitous yet most vexing example? Go to any women’s clothing store of any kind anywhere. From haute couture to off the rack at Strawberry, almost none of women’s clothing is designed to be worn by actual humans – warm blooded, upright-walking, movable joints, your hominid basics…) So, right-on! I’m thinking silicone, unless it’s really thin and hollow, could handle all but the heaviest or most brusquely placed stoneware, or pots-n-pans. But your point overall is better than the specific application.

  • teri abel

    Seletti is in the beauty business, which is fine. A weekly dishwasher run may suffice. (Rubbermaid is in the utility business.)

  • teri abel

    The designer’s job isn’t to save the world from collapsing (that’s the engineer’s job). It’s to convey beauty amidst the collapse. Engineers make dish washers and dish racks. Designers make them aesthetically worthy of being in your particular kitchen.

    • Marc-Andre

      Wow. The designers job is so much more now than only the aesthetic considerations. We must include ethics in our design to not necessarily save the world, but to make it a better place. It’s so easy to say “that’s the engineer’s job” and only pull some aesthetic crap out of your head without any consideration for the actual state of our society.

      • teri abel

        The “threat” posed here (by a dishrack micro-niche market) seemed small enough to allow design its day (I have greater concern, of course, for how Coca-Cola bottlers design bottles; I’m also more offended by the ever larger landfills of plastic cell phones whose designers – notwithstanding any inhumane factory working conditions associated therewith – are solidly anointed in the culture).

        Arguably, design is innately superfluous, yet ever takes expression in generic places (rags are aesthetically arranged by the statistically impoverished quilters of Gee’s Bend, for example). We might still prefer the world with the Gee’s Bend quilts and the CO2 footprint correlating with their systematic display in and transport among temperature-controlled energy-consuming museums, which themselves feature “superfluous” open spaces in poor, dense, or housing-short cities (e.g. a bankrupt Detroit now fighting to hold onto an art collection). To be sure, unlike the quilts the dishrack doesn’t even systematically drive traffic to my kitchen or lead to book or calendar printings over time and may invoke a lower “holistic” CO2 footprint.

        Though it seems everyone’s responsibility to “save the world” from collapse, it doesn’t fall into every professional province with the same executive weight. The impact that engineers can have on collapse vs. the designer is more fundamental – redesigning one fuel system, for example. People don’t want ugly electric cars, but the cars still have to get developed first by the engineer before a designer has the option to make them beautiful to ideally sell at a collapse-saving volume. Volume is what stops collapse, and you practically need a factory model or engineering to procure that option. That is what I meant by “job.”

    • palominoX

      Yeah. I would like it more if it were made out of bamboo. True enough, it would be great if image idea (aesthetically based) designers WOULD impose on themselves a design constraint – that a design is incomplete unless it’s taken to the next level: design + sustainabilty. You do see that in object design, but you almost never see that in food design. Like, never discuss the idea of sustainability over a burger, fish, pork or poultry, or something like 99.9% of grocers and eating establishments will quickly show you the door.

  • palominoX

    Where do I buy this? Geeze, Dezeen – I love/hate you. You’re so cutting-edge, there is often not yet even a link to just go buy these awesome things. (No, I don’t mean ‘Where’s a link to purchasing myself a Liebeskind monument??’ But – dang, can they just sell us our dish racks, please?) Design inspiriation, consumer frustration… sigh. :)

  • jamie

    Standard nonsensical and pointless Italian design.