Nike plans to launch Back to the Future
shoes in 2015


News: sportswear brand Nike is hoping to release real versions of the self-lacing shoes from sci-fi movie Back to the Future II by the end of this year.

Nike designer Tinker Hatfield has announced that the company is striving to release the Nike Air MAG shoes, worn by fictional character Marty McFly when he is transported to 2015.

Described as the "greatest shoe never made" by Nike CEO Mark Parker, the high-top designs that feature in the 1989 time-travel film are equipped with "power laces", which tighten on their own when feet are placed inside.

Nike filed a US Patent for self-lacing shoes in July 2014, featuring motorised rollers embedded in the soles. These would be activated by a control system that could either be operated using a button on the side or respond to changes in weight, wrapping the ends of the laces around themselves and creating a tightening effect.

Marty McFly in Nike Back to the Future shoes
Michael J Fox as Marty McFly, wearing the Nike shoes while filming Back to the Future II

Speaking at the Agenda trade show in Long Beach, California, on Monday, Hatfield gave no official release date or price for the designs but reminded the audience that there are "11 and two-thirds months left in 2015", according to trainers news site Nice Kicks.

Hatfield had alluded to the Nike Air MAG's 2015 release in February last year during an appearance in New Orleans.

Nike US Patent image self-lacing shoes
Digram from Nike's US Patent application for self-lacing shoes

Nike released 1,500 pairs of the footwear without the self-lacing technology (main image) in 2011 and auctioned the designs on eBay. The auction raised over $4.7 million (£3.1 million) for a Parkinson's charity established by Michael J Fox – the actor who played McFly in the movie series.

These grey and white designs featured battery-powered LEDs embedded in the soles and heel, as well as a light-up Nike logo on the strap.

  • Trent

    Totally smart and cool move by Nike.

  • A man who wants a hover board

    God dammit, where’s my hover board!

  • P P

    This is awesome! Will the power laces really work like in the film? I’ll be able to take out the trash without having to put it down and tie up my laces, that’s the future.

  • Jon Sealey

    These are great. I see a new fashion craze emerging! Marques and jordy.

  • SteveLeo

    Where we’re going, we won’t need roads but we’ll probably still need shoes.

  • Christopher Roberts


  • BriH

    I’ll probably stick to slip-on plimsoles!

  • Cool, would love a pair but with power laces the price should be just under a new car.

    • Nate Carras

      Doubt it. 280 is the most likely price.

  • cody ramsey

    Make a bigger size for them. I wear size 20 and love Nike shoes but can’t find none nowhere.

    • Nate Carras

      You can order them online.

  • Jay PokeAnon

    Great scott!

  • Γ₭

    I think I see a line forming outside of Supreme.

  • Vorbis

    An investor/artist at DEMC already created a better self-lacing mechanism five or six years before Nike’s patent application, which is garbage by the way.