Dezeen Magazine

Givenchy store in Seoul has an undulating moulded-metal facade

A black box made from panels of moulded steel creates a rippling enclosure for the upper storeys of this Givenchy flagship store in Korea by Italian architects Piuarch (+ slideshow).

Givenchy flagship store in Seoul by Piuarch

Milanese studio Piuarch collaborated with Givenchy art director Riccardo Tisci on the design for the new store, which stands on a corner plot in the heart of the Gangnam-Gu shopping district of Seoul, South Korea.

Givenchy flagship store in Seoul by Piuarch

The textured facade is made up from undulating panels of steel with a highly polished surface that reflects the light and surrounding street.

Givenchy flagship store in Seoul by Piuarch

Each mirror-like panel was moulded into a shape featuring peaks and troughs and aligned to form the bumpy surface that creates a shifting houndstooth-like pattern when light reflects off the surface.

Small perforations in the material allow light to penetrate into the upper floors.

Givenchy flagship store in Seoul by Piuarch

According to the architects, the facade references the textures and patterns used in the work of Italian artists Enrico Castellani and Lucio Fontana in the 1960s, and the optical patterns used in the brand's latest collections.

Givenchy flagship store in Seoul by Piuarch

The metal cladding peels away along one corner of the building to reveal a tapered T-shaped slice of the golden brass wall beneath.

Givenchy flagship store in Seoul by Piuarch

"Designed as a sort of enclosure – a second embossed skin is an expression of an urban identity – the facade is meant to evoke the distinctive tailoring 'T cut' that characterises the style of the French brand," explained the architects.

Givenchy flagship store in Seoul by Piuarch

The metal hood stops short of the grey basalt pavement, revealing the ground level of the shop behind a layer of glass.

Givenchy flagship store in Seoul by Piuarch

Inside, parquet flooring is laid in a herringbone pattern, while the walls are lined with pale grey marble.

Givenchy flagship store in Seoul by Piuarch

Mannequins suspended between the ceiling and the floorboards offer places to display garments from the brand's latest collections.

Givenchy flagship store in Seoul by Piuarch

Accessories are displayed on mirrored plinths and shelves, while pods with black timber partitions and marble floors display rails of clothing.

Givenchy flagship store in Seoul by Piuarch

The architects describe the design as "a hyper-minimalist interior that reflects the themes and the allure of the brand."

Givenchy flagship store in Seoul by Piuarch

Black marble treads cantilever from a contrasting pale marble wall to create a staircase, which leads to the upper floors through a glazed well.

Givenchy flagship store in Seoul by Piuarch

Photography is by Shin Kyung Sub.

Givenchy flagship store in Seoul by Piuarch
Facade detail diagram – click for larger image
Givenchy flagship store in Seoul by Piuarch
Ground floor plan, women's accessories – click for larger image
Givenchy flagship store in Seoul by Piuarch
Ground floor plan, men – click for larger image
Givenchy flagship store in Seoul by Piuarch
First floor plan – click for larger image