Adidas unveils sports shoes made from recycled ocean waste


Sportswear brand Adidas has launched a prototype shoe with an upper made entirely from yarns and filaments produced using plastic salvaged from the ocean (+ slideshow).

British designer Alexander Taylor's running shoe for Adidas was unveiled during an event last week for Parley for the Oceans – an initiative that encourages creatives to repurpose ocean waste and raise awareness of the growing environmental issue.

Adidas x Parley recycled ocean waste sneaker

Taylor constructed the Adidas x Parley shoes using the brand's existing footwear manufacturing process, but replaced the yarns with fibres made from waste plastic and fishing nets.

"This way there is no reason why materials with similar characteristics to those that we use every day with conventional production processes cannot be simply replaced by ocean plastic materials," Taylor told Dezeen.

"It is really much more a case of working with specialist 'green' chemists and companies such as Bionic textile to build new materials by re-constituting and re-engineering the nets and plastics."

Adidas x Parley recycled ocean waste sneaker

Taylor's design for the trainer places a white upper, patterned with contours of green stitching, on top of Adidas' boost sole.

The German sportswear brand plans to launch the concept design as part of a wider range of sportswear next year, but is currently looking into other sustainable ways of manufacturing the collection.

"It is important to understand that this is a concept shoe and it is currently utilising absolutely new materials and processes, which over the coming months will be worked on, refined and up-scaled into consumer product," said Taylor, who also designed the limited-edition AdiZero Primeknit trainers for Adidas in 2012.

Adidas x Parley recycled ocean waste sneaker

"The shoes are manufactured using the very latest in automated textile technology and more will follow in the coming months around the new technology side of the project."

The nets that were used for the upper part of the Ultra-Boost-style shoe were retrieved by Parley for the Oceans partner organisation Sea Shepherd, during a 110-day expedition tracking an illegal poaching vessel off the coast of West Africa.

Adidas revealed the designs during a talk titled "Oceans. Climate. Life", hosted at the United Nations headquarters in New York.

Adidas x Parley recycled ocean waste sneaker

The brand also announced its plans to raise awareness about the state of the seas with a sustainable collection made from the reclaimed waste, in further collaboration with Parley for the Oceans – a UN-backed scheme.

"Adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes," Adidas executive board member Eric Liedtke said at the event.

Related content: see more stories about Adidas

The announcement follows Adidas' sustainability plan, which includes their recent decision to phase out plastic bags in all retail stores.

There is currently no fixed release date for the shoes, but Adidas has scheduled the launch for spring 2016.

Adidas x Parley recycled ocean waste sneaker

Other companies involved in the Parley programme include Dutch fashion brand G-Star, which worked with musician Pharell Williams to launch a clothing range made entirely from waste ocean plastic.

A project that aims to clear the oceans of their plastic islands using floating barriers won the Digital category at the 2015 Design of the Year awards.

Music producer has also experimented with recycled plastic bottles and aluminium for a collection of products for Harrods that launched in March 2015.

  • ichtragenatur

    A good way for Adidas. We need more, not only from Adidas.

  • Kara

    It’s about time world-famous brands phased out the use of plastic.

  • James L

    Fantastic idea, this is real innovation tackling pressing issues rather than playing around with gimmicky concepts. Though it is early days I think that it represents an ideological shift, one that I hope gains real traction in the minds and methods of manufacturers and well as consumers, instead of just passing by as the latest trend.

  • guisforyou

    WOW! Finally a post on shoes that could actually be worn, used and are beautifully designed and responsibly sourced/conceptualised. ;)

  • Tobi I

    I would so buy those.

  • Art Jimenez III

    It is a unique shoe in that it does NOT have the three stripes on the sides for them representing Adidas. That is usually the trademark for Adidas. Just the logo on the tongue of the shoe. Hopefully it is durable with regular care since it is made from plastic salvage in the oceans according to the article. LOL.

  • sustainable sara

    Wow! Love them. They remind me of my favorite brand, Fair Harbor Clothing. They make men’s board shorts out of recycled plastic bottles!

  • Musa Arshad

    I only own one pair of shoes at a given time. For the last five years they have been the Adidas samba classic. I just ordered my fourth pair. The shoe is amazing. Great comfort, a tongue that doesn’t get in the way, great from walking to running. The shoe overall is very durable.

    The only flaw I can see is the back area by the inside of the heel, which tends to wear out far faster than the rest of the shoe. Still, I highly recommend and I don’t see myself wearing any other shoe, unless i had a fancy job interview or wedding to attend. I still might just wear these. :)

  • Design Enthusiast

    This is brilliant – we definitely need more!