Dezeen Magazine

Hôtel Droog by Droog

Dutch design brand Droog has opened a hotel in Amsterdam where guests who venture out from their rooms can attend lectures, visit exhibitions and shops or relax in a "fairy-tale garden" without leaving the building (+ slideshow).

Hotel Droog

Above: the Dining Room 

Droog director Renny Ramakers conceived the hotel as a venue that "brings all of our activities under one roof, from curation to product design, exhibitions and lectures, and invites people to plug in as they choose."

Hotel Droog

Above: guest suite

Located in a 17th century building that once housed the city's textile guild, the hotel contains an exhibition gallery curated by Droog and a dining room serving dishes from local neighbourhood recipes.

Hotel Droog

Above: the Gallery

Droog also have their own store at the hotel, alongside a Cosmania cosmetics area, a Kabinet fashion store and a Weltevree products area.

Hotel Droog

Above: the Fairy Tale Garden

French Designers Claude Pasquer and Corinne Détroyat created the garden at the centre of the building and filled it with flowers and edible plants to attract birds, butterflies and insects.

Hotel Droog

Above: Weltevree

Guest suites are located on the top floor of the building and offer a view out over the Amsterdam skyline.

Hotel Droog

Above: Cosmania

Ramakers founded the Droog brand with former partner Gijs Bakker back in 1993, and it has since become one of the leading conceptual design brands in the Netherlands.

Hotel Droog

Above: Kabinet

See all our stories about Droog »

Hotel Droog

Above: Droog Store

Photography is by Thijs Wolzak.