Vera de Pont's Pop Up clothing is assembled without stitches

Emma Tucker | 20 October 2015 2 comments

Dutch Design Week 2015: each garment in graduate fashion designer Vera de Pont's Pop Up fashion collection can be cut out from a single piece of material by the wearer (+ slideshow).

Vera de Pont Pop Up fashion collection at Dutch Design Week 2015

Created while studying at Design Academy Eindhoven, De Pont's range includes five silkscreen-printed or woven coats – four long and one short. Each is produced as cut-out patterns on large pieces of fabric, that can be delivered to the wearer as a roll.

The material features contrasting colours and graphic stripes that emphasise the shapes and lines of the body, with cutting guidelines incorporated into the coat's decorative pattern.

"I got a bit frustrated, as many people do, with the way the system works," de Pont told Dezeen. "I wanted to bridge the factory with the consumer, and make the consumer more involved in the creative process of this garment as well as skipping the sewing industry – because it's very time consuming."

The designs remove the need for sewing, and once the coat has been cut out as a single piece the design "pops into shape" and is ready to wear.

For the woven garments, which tend to fray once cut, de Pont incorporated bands of bonding yarn that can be ironed after cutting to "set" the fabric in place.

Once assembled, the coats feature broad petal-shaped sleeves and wide skirts, which have been designed without a specific age range or audience in mind.

"I didn't determine a target group, I made it one size and open because I wanted to focus more on the technique of it," de Pont said.

Fellow Eindhoven graduate Martijn van Strien has also rethought that process of fashion manufacturing – recently launching his Post-Couture Collective fashion company as a way of selling garments that can be individually customised and self-produced by the wearer.