IKEA and Hay tease 2017 collection with abstract movie

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IKEA and Hay tease 2017 collaborative collection with abstract movie

Swedish furniture giant IKEA and Danish design brand Hay have released a short teaser film that shows the materials to be used in their upcoming collaborative furniture and homeware range (+ movie).

Ikea x Hay Ypperlig collection teaser movie

The two companies created the minute-long clip to build anticipation for the Ypperlig collection, which was announced last month during IKEA's Democratic Design Day event in Sweden and will be released in 2017.

Ikea x Hay Ypperlig collection teaser movie

Set in an unfurnished apartment, the movie shows a glass sphere rolling across a herringbone parquet floor. A white cuboid appears to melt, before a giant rattan coil erupts from the wooden floor tiles and breaks through the ceiling.

Ikea x Hay Ypperlig collection teaser movie

The film also sees threads from an unravelling cotton bobbin weave themselves into a piece of floating grey fabric.

It was produced by Danish studio Kuhl & Solvstrom, with creative direction from Copenhagen studio Barkas and Nikolaj Fremming of Danish-Spanish agency Nikextension.

Ikea x Hay Ypperlig collection teaser movie

When the collaboration was first revealed in June 2016, Hay co-founders Rolf and Mette Hay unveiled a redesign of IKEA's iconic blue and yellow Frakta bag – made from a white and forest-green woven fabric, with forest-green straps.

Ikea x Hay Ypperlig collection teaser movie

The same day, IKEA presented its PS 2017 collection – which includes "no waste" products made from recycled materials – and its first range created with Dutch designer Piet Hein Eek.


Movie credits:

Client: IKEA
Agency: Nikextension
Production Company: Kuhl & Solvstrom
Creative Direction: Nikolaj Fremming (Nikextension)
Concept: Mike Wittrup (thebarkas.com), Nikolaj Fremming, Morten Kühl Christensen
Design and animation: Morten Kühl Christensen
Houdini FX: Morten Kühl Christensen
Art Direction: Mike Wittrup, Morten Kühl Christensen
Sound Design: Kong Malthe, Jakob Littauer