Party live streams Androp music video projected onto flowers

Party live streams Androp music video projected onto flowers

Music: Japanese production studio Party is live streaming its music video for Androp's track Hana onto a bunch of white lilies (+ movie).

Hana by Androp

Throughout the duration of the live stream, a prerecorded video is projection mapped onto a bunch of white lilies.

Hana by Androp

The live stream will continue until the flowers die – something the studio describes as a "digital experience that has a physical limitation".

Hana by Androp

Having listened to the track – whose title translates to flower – the Japanese multidisciplinary studio picked out key themes of light and the passing of time.

Hana by Androp

"Something made me feel that the concept of passing time was equally as important as themes such as light, mind, flowers and water, which are sung in the lyrics," said director Masashi Kawamura.

"That's how we came up with an idea to create a video that keeps on changing as time goes by, by using a real flower and projecting videos onto them and live streaming the installation," he continued. "As the flower wilts, the video will organically change."

Hana by Androp

Projection mapping involves using software to create animated video projections that are cast onto three-dimensional surfaces.

Hana by Androp

The technology was also used by Tarek Mawad and Friedrich van Schoor to create a dream-like forest and Microsoft for its RoomAlive project that transforms any room "into an augmented interactive display".

Hana by Androp

To create the visuals, the studio shot footage of the band member in a studio, and created all the animations using Cinema 4D software.

The projection mapping is done using four Xbox Kinect sensors and five live streaming cameras. The Kinect sensors are programmed to auto-detect changes in the flower, and adjust the projection mapping mask at the beginning of every performance.

Hana by Androp

Kawamura began collaborating with Androp in 2011, after the band's lead singer, Takahiro Uchisawa, enlisted him to create a music video. Since then, they have worked on six projects together – with Hana being their seventh.

Hana by Androp

Party is a multidisciplinary studio, which has outposts in both Tokyo and New York. Previous projects by the studio include a stop-motion music video for Australian band Cut Copy and a television commercial featuring dancing sperm.

Hana is out now, and is available to purchase through iTunes.