Styling itself the House of Rolls-Royce, the company made over its Dawn four-seater convertible in the Inspired by Fashion collection. The car now comes in one of three finishes distinguished by their colourful, soft-top roofs.
An all-white body is contrasted by a bright red, blue or orange roof, while white and black interiors feature coloured stitching.
The collection is based on what the company describes as a "common philosophy" when it comes to luxury goods and materials.
"Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the couture shows, themselves influencing evolving trends," said the company's director of design Giles Taylor.
Rolls-Royce borrowed tailoring techniques like seamless stitching to wrap its steering wheels in leather. It added decorative piping to seats and patterned silk to the interior of doors.
A clock set into the car's dashboard has been designed to echo the metallic fabrics seen on recent catwalks.
The brand worked with various designers from the world of fashion to create the Dawn range, including former Mulberry employee and leather technologist Michelle Lusby, and textile designer Cherica Haye. Each of the cars can be further customised by the buyer.
"The commissioning of fine luxury objects represents a deeply-involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other," added Taylor.
"Dawn - Inspired by Fashion beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron."
Rolls-Royce recently branched out into its first driverless concept car, which features a built-in red carpet and lighting system that announces its arrival to bystanders.