Ally Cappelino bags

Ally Capellino looks to colourful plastic chairs for Spring Summer 2017 bag collection

Accessories brand Ally Capellino has released a range of colourful bags based on plastic chairs, which have been shot inside Ernö Goldfinger's Haggerston School.

The Chairs collection, released for Spring Summer 2017, was based on moulded plastic chairs Capellino spotted on holiday in Kerala, India, and documented in a blog post.

Ally Cappelino bags

"These chairs had a character and attitude just from the way they were positioned," said the designer. "They were sociable, proud, dejected or loners."

"There are quite a few chairs on their knees or beyond repair, as well as some of the more perky ones."

Ally Cappelino bags

Four years later, the designer decided to apply the inspiration to a collection of bags, drawing upon the bold colours and simple forms.

To further the concept, Cappelino enlisted her daughter Agnes Lloyd-Platt to shoot the collection inside Ernö Goldfinger's Haggerston School in east London.

Ally Cappelino bags

The images feature models that she describes as a "dysfunctional family group", all posing against a series of plastic chairs designed by Robin Day in the 60s.

"I've always been fascinated with chairs in general, I used to have a dozen or so of the Robin Day plastic chairs, used for various displays in the shop and around the studio," said the designer

Ally Cappelino bags

Ally Capellino's accessories brand launched in 2000. In addition to its international stockists, the brand has three London shops and ongoing collaborations with the Ace Hotel and Tate Modern.

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Ally Cappelino bags
Ally Cappelino bags
Ally Cappelino bags
Ally Cappelino bags
Ally Cappelino bags
Ally Cappelino bags