AHEAD Americas hotel award winners "reinvent ideas from the past"

Hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges in this video Dezeen produced for the awards programme.

Many of the winners of this year's AHEAD Americas awards, which had its ceremony last week at the Faena Forum in Miami, are urban hotels with interiors that make reference to local history.

Johnathan Garrison, director of design firm Yabu Pushelberg and AHEAD Americas judge, noted that a number of the urban hotels amongst the winners combined historical details with modern design principles.

"They're pulling these ideas from the past and reinventing them for now," he says in the video interview, which Dezeen shot on the judging day of the AHEAD Americas awards.

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
The Siren Hotel in Detroit by ASH NYC was named Hotel of the Year

The Siren Hotel in Detroit, which was named of Hotel of the Year, was commended by judges for evoking the glamour of the Motor City in the early 20th century instead of referencing the popular aesthetics of industry and decay associated with the city's recent past.

Garrison praised New York design studio ASH NYC for its unconventional approach to The Siren's design.

"It really creates this fantasy of what Detroit could be," he said. "It's moving away from the industrial nature of how everybody thinks of Detroit, giving it a romantic point of view."

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
Judges commended the project for its unconventional representation of Detroit's past

Jayson Seidman, co-founder of hotel development firm Sandstone, added that the hotel's interiors deftly combine historical influences with modern aesthetics.

"The Siren definitely had a tremendous amount of respect paid to the history of the property, the history of Detroit," he said. "They took what was historical, and gave it a modern twist."

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
The hotel references Detroit's glamorous pre-industrial history

Amongst the other projects highlighted by the judges was Gold-Diggers, a tiny hotel in Los Angeles that won an award for its event spaces and guest rooms.

Drawing upon its locale's reputation for musicianship and debauchery, the hotel features a fully-fledged recording studio for musicians as well as a sultry bar.

"Gold-Diggers really exemplifies the idea of partying hard and really just enjoying yourself," said Seidman. "That reveals itself nicely through the guest room design and just the general overall layout of the property."

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
Gold-Diggers in Los Angeles was recognised for its event spaces and guest rooms

According to Audra Tuskes, vice president of design at NeueHouse, the hotel exemplifies a niche concept executed with conviction.

"Gold-Diggers is a perfect example of when you stick to your idea and you stick to your concept and you stick to your mission," she claimed.

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
Amongst the hotel's amenities is a full recording studio for musicians

The Eaton DC, which won the award for best spa and wellness spaces, combines modernist design details with pieces by local artists that nod to USA's turbulent contemporary political and social climate.

The AHEAD judges applauded the Eaton for its inclusive atmosphere.

"It's not intended to be opulent, it's not intended to be ostentatious – It's intended to be grounded and to evoke that sense of human scale," said Seidman. "I think it's really important to make people feel truly warm and welcome."

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
The Eaton DC was awarded in the Spa & Wellness category

Tuskes drew attention to the millennial-focussed amenities at the Eaton DC, which include a recording studio for radio and podcasts and a prominent wellness component.

"In hospitality, we're evolving to a place where we need to incorporate different programs based on how people live and travel currently," she stated.

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
The hotel's interiors combine modernist aesthetics with nods to the USA's current social climate

Garrison noted two different trends amongst the winning hotels – the "more is more" urban projects, and rural hotels "going in the more natural, organic direction."

Amongst the latter group is Solaz Los Cabos, a resort hotel in Mexico which took home awards in the Hotel Newbuild and Landscaping & Outdoor Spaces categories.

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
Resort hotel Solaz Los Cabos in Mexico won the Hotel Newbuild and Landscape & Outdoor Spaces awards

The architectural form of the Marriott-owned resort received acclaim from the judges for drawing attention to the surrounding landscape.

"It has these sweeping broad, bold architectural moves that really define the spaces," said Tuskes. "The reason the architecture works so well is because it enhances the experience of the place."

New hotels across the Americas are drawing on local history to create memorable guest experiences, say AHEAD Americas awards judges
The hotel was designed to draw attention to its surrounding natural landscape

According to Seidman, the strongest projects from this year's winners left space for guests to interpret the design of the properties for themselves.

"The beauty of hospitality is that you're not supposed to truly dictate to folks exactly how the design should feel," he said. "You should be able to give them guidelines and hold their hand up to a certain point."

"At that point, you let them go and you let them experience, in the hope that their experiences will be beautiful and pure and real."

This movie was produced by Dezeen for AHEAD. It was filmed at NeueHouse New York. Images are courtesy of AHEAD.