Dezeen Magazine

Dezeen Day speaker: Benjamin Hubert

Benjamin Hubert to speak about building a design business at Dezeen Day

British industrial designer Benjamin Hubert will speak at the Dezeen Day conference in London on 30 October.

Hubert, founder of creative agency Layer, will speak about how he grew his business as part of the discussion about entrepreneurialism in architecture and design.

Hubert studied industrial design and technology at Loughborough University, graduating in 2006.

After working for design consultancies DCA Design, Seymour Powell and Tangerine, he founded Benjamin Hubert Ltd in 2010, aged just 24. The London-based designer became particularly known for his furniture designs for brands including Moroso, Cappellini and Ligne Roset.

Dezeen Day speaker: Benjamin Hubert
Benjamin Hubert will be speaking at Dezeen Day

In 2015 he rebranded the studio, changing its name to Layer and broadening his focus beyond furniture, homeware and product design to offer a wide range of design-led services including user experience, branding, installation design and research.

"It's not that we're not turning our back on furniture design, but we're just re-focusing a little bit," Hubert told Dezeen in an interview at the time of the rebrand. "I think our responsibility is to use design for more than just the next nice chair."

Layer works with global clients including Nike, Google, Samsung and Braun.

At Dezeen Day, Hubert will join a panel discussion about entrepreneurialism. This will explore how architects and designers can profit from their creativity rather than simply helping clients improve their businesses.

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Dezeen Day, our first conference, aims to set the agenda for the global architecture and design industries. Topics that will be addressed include the circular economy, new materials and the future of cities.

Speakers announced already include Paola Antonelli, senior curator of architecture and design at The Museum of Modern Art in New York; Patrik Schumacher, principal at Zaha Hadid Architects; and synthetic biologist Dr Alexandra Daisy Ginsberg.

The conference will take on Wednesday 30 October at the recently refurbished BFI Southbank, alongside the Thames in central London.

Further speakers will be announced over the coming days or sign up to receive email updates.

Illustration is by Rima Sabina Aouf.