Beautiful: does it look amazing? We know that beauty is subjective but our judges will be looking out for aesthetic rigour, good detailing and good use of materials.
Innovative: does it incorporate original thinking or address a problem in a new way? We don't mean that every entry has to reinvent the wheel but we will be looking for evidence of fresh approaches and new ideas.
Beneficial: is it useful and considerate to both people and planet? Your project doesn't have to set out to save the world but it should show respect and consideration for users and the environment.
For studio categories, judges are looking for individual designers or companies that show strong vision and achievement both in terms of completed projects, business success, client satisfaction and positive impact.
They should also describe at least two completed projects that fit the three judging criteria listed above, as well as displaying evidence of responsible management practices and company policies (for example diversity, wellbeing and training).
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