Called Prism, the immersive Christmas tree has been installed for the festive season in the King's Cross shopping and dining destination.
The 28-foot-high Christmas tree light installation is covered in mirrors and embedded with strips of multicoloured lights to create a festive atmosphere.
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A tunnel running through the centre of the installation for visitors to pass through is a kaleidoscopic space filled with reflections of light and colour.
"The Prism has been designed to signify unity and strength and to give visitors the feeling of being 'connected' in light," King's Cross estate said of the project.
Designed by Heatherwick Studio, Coal Drops Yard is a former coal store from the Victorian era that has been turned into a district for shopping and dining.
Visitors looking for Christmas gifts can browse over 50 shops including brands such as Tom Dixon, Hato and Caravane. Visitors are encouraged to interact with the shopkeepers and store teams of both independent and established brands who have carefully curated the Christmas gifts on offer.
King's Cross has also installed a six-lane curling rink that is available for visitors to try out. It also offers places to eat and drink such as the wine bar Porte Noire and culinary destination Goods Way that has an offer of five different cuisines from all over the world served by independent food traders.
This is Loop is a British creative studio specialising in immersive light installations.