Dezeen Magazine

Image of the runway by Villa Eugénie at Dior's Spring Summer 2023 menswear show

Villa Eugénie places two replica villas in flower meadow for Dior menswear show

Production studio Villa Eugénie created a replica of Christian Dior's childhood home and a garden with 19,000 flowers for Dior's Spring Summer 2023 menswear show.

The menswear show took place on 24 June in a temporary venue erected on the grounds of the Parisian church, Val-de-Grâce.

Image of the flower meadow runway by Villa Eugénie at the Dior show
Villa Eugénie created a garden and replica houses for Dior's Spring Summer 2023 menswear show

Villa Eugénie's show space for Dior was comprised of two replica houses that were joined by a grassy lawn covered in 19,000 flowers, which doubled as the show's runway.

One of the two replica houses was a smaller-scale model of Dior founder Christan Dior's childhood Belle Epoque home in Granville, France. It showed the building's salmon pink exterior and decorative facade with red and white trimmings.

Image of a replica of Duncan Grants home by Villa Eugénie
The show was centred around gardens and nostalgia

The other, Charleston Farmhouse, a replica model of the Georgianised 17th-century Sussex farmhouse once belonging to British painter Duncan Grant, featured typical Georgian characteristics and climbing plants across its exterior.

The two structures were organised at opposite ends of the temporary venue which was walled and draped in perspective imagery of trees, blue skies and ocean views to replicate the surroundings of the original homes.

Image of a replica of Duncan Grants 17th century home
The studio recreated Christian Dior and Duncan Grant's homes

Grass was blanketed between the model homes, much like the lawns of French and British country residences, to carve runway-style pathways between the meadow of  flowers at the centre of the venue.

After the show, the flowers were replanted across the grounds of Val-de-Grâce.

Guests were seated facing the meadow and model houses on grass-covered, bleacher-style seating.

In keeping with the show space's country and garden themes, the collection was similarly a presentation of garden-inspired looks.

Image of models stood within Villa Eugénie's set for Dior
The collection featured performance wear. Photo is by Brett Lloyd

Some models appeared on the runway wearing 3D-printed gardening hats shaped like pergolas, which were informed by Christian Dior's own garden pergola.

Outdoor and performance wear such as wellington boots, backpacks and compression shorts were layered with dusty-hued tailoring and bold prints in an ode to Duncan Grant.

Image of models walking the grassy runway at Dior
Lawned pathways were carved between the flower beds

In 2016, Villa Eugénie designed a looping rollercoaster with studded multicoloured lights for Dior's Spring Summer 2017 menswear show.

Also at this year's Spring Summer 2023 Paris Fashion Week, PlayLab Inc created an oversized playground with a yellow toy racetrack for Louis Vuitton's menswear show.

Photography is by Adrien Dirand unless stated otherwise.

More images

Villa Eugénie created a country home and garden runway for Dior's Spring Summer 2023 menswear show
Villa Eugénie created a country home and garden runway for Dior's Spring Summer 2023 menswear show
Villa Eugénie created a country home and garden runway for Dior's Spring Summer 2023 menswear show
Villa Eugénie created a country home and garden runway for Dior's Spring Summer 2023 menswear show
Villa Eugénie created a country home and garden runway for Dior's Spring Summer 2023 menswear show