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Dezeen and Samsung's Re:Create Design Challenge graphic identity

Samsung and Dezeen launch £18,000 Re:Create Design Challenge

Dezeen has teamed up with Samsung to challenge readers to come up with creative ideas for reusing old electronic devices or waste materials.

The Re:Create Design Challenge tasks entrants with coming up with innovative ways to repurpose old Samsung devices or materials and transform them into new products or services that will have a positive impact on people and the planet.

The competition is free to enter for anyone over the age of 18 of any profession and from any country around the world.

The challenge is open for entries until 19 July 2023. A shortlist of the best ideas will be published on Dezeen in August, while the winners will be announced in October.

A selection of the most interesting ideas will be published on Dezeen and the three best ideas will be awarded prizes totalling £18,000, with a top prize of £10,000.

Full details of how to enter the challenge can be found in the competition brief and rules.

Challenge invites ideas that are beneficial to people and the planet

Through the design challenge, Dezeen and Samsung seek to discover innovative new concepts that make use of old Samsung devices or materials in a bid to reduce waste.

"We live in an era of uncertainty and unlimited opportunity, especially for design creatives," Samsung said. "Samsung believes in the power of creativity, and our future needs to be protected and transformed through meaningful and sustainable innovations."

"We hope this competition provides a spark that leads to impactful change for all of us."

Competition entries will be judged by an expert panel comprising Dezeen editors and design professionals.

Proposals to make use of old Samsung products or materials

Entrants are free to propose innovative and inclusive ideas that repurpose entire devices or those that recycle specific components or materials. This could include old Samsung smartphones, tablets or televisions, as well as materials used in Samsung's product development, including plastics, glass or aluminium.

The project is part of Samsung's ongoing efforts to make its business more sustainable.

Examples include Samsung's Eyelike project, which sees old smartphones repurposed into medical diagnosis cameras, as well as the latest Galaxy devices, which feature a design that incorporates recycled plastic from discarded fishing nets, and the SolarCell Remote, which incorporates recycled materials for 24 per cent of its plastic component and is powered by light rather than conventional disposable batteries.

Dezeen and Samsung are seeking original and innovative ideas for the challenge. Entries will be judged against four key criteria:

Innovation: How original is the idea?
Problem-solving: Does the idea propose meaningful solutions to improve people's lives?
Social and environmental impact: How will the idea positively impact people and the planet?
Human-centred design: How well does the idea fit with Samsung's design philosophy and resonate with its products or the lifestyles of Samsung consumers? You can find out more about Samsung's design philosophy here.

Competition closes for entries on 19 July

The Re:Create Design Challenge closes for entries at 23:59 GMT on 19 July 2023.

The shortlist will be announced and published on Dezeen in August 2023. The finalists and the winner will be announced and published on Dezeen in October 2023.

The winner will win the top prize of £10,000, while the two runner-ups will receive £4,000 each.

For more information about how to enter, including the full brief and rules, visit

Partnership content

The Re:Create Design Challenge is a partnership between Dezeen and Samsung. Find out more about Dezeen partnership content here.