Adjaye Associates has designed a curved pink-tinted concrete building for luxury retailer The Webster's flagship store in Los Angeles.

The Webster is a new 11,000 square-foot retail development adjacent to the Los Angeles Beverly Center.

The development establishes a new public space, featuring a digital art wall that will debut bespoke site-specific multimedia works.

Conceived as a landscape of forms, the colour and material palette of The Webster's exterior identity continue into the interior.

Oscillating between varying textures, the interior is akin to a sculptural field punctuated by cast-in place concrete columns and teardrop shaped display plinths, creating a series of vignettes for the merchandise.

This project has been longlisted in the large retail interior category of Dezeen Awards 2020.

Designer: Adjaye Associates
Project: The Webster
Read more: Adjaye Associates