AFC Collection has created a retail space in Belgium to provide a warm and welcoming experience.

The project is the first retail space for the luxury brand, which bridges the gap between interior architects and classical interior retailers by representing interior brands to sell their furniture at retail prices.

The design reflects a customer experience akin to walking into a relaxed, private cocktail bar. Touches such as the Tuscan pink on the wall, alongside judicious use of key pieces of furniture such as a mortex design table, work to create a fully integrated interior in line with the brand's values and refined aesthetic.

This project has been longlisted in the small retail interiors category of Dezeen Awards 2022.

Designer: AFC Collection

Project: AFC Showroom Brussels