Barkas, NoA Ignite and Letters from Sweden have collaborated on the design of Svenskt Tenn's new e-commerce platform.

To mark its 100th anniversary, Svenskt Tenn launched a fully redesigned e-commerce platform aimed at enhancing customer experience and brand visibility worldwide.

Developed in collaboration with Barkas and NoA Ignite, the site merges streamlined functionality with rich visual storytelling, echoing the spirit of its iconic Stockholm store.

The brief was to create a world-class e-commerce platform that mirrors the character of Svenskt Tenn's historic physical store and celebrates its century-long design heritage.

The site features improved product navigation, enhanced search functionality, a refined checkout flow and immersive editorial content.

Designed by Barkas and technically developed by NoA Ignite, the new platform also prioritises visual expression, integrating video and archival material to enrich the shopping experience.

The result is a digital flagship store that reflects Svenskt Tenn's artistry, while opening its doors to a global audience.

This project has been longlisted in the graphic design category of Dezeen Awards 2025.

Studio: Barkas, NoA Ignite and Letters from Sweden
Project: Svenskt Tenn E-commerce Platform and Brand Experience
Credits: Svenskt Tenn