Dezeen x Samsung Ambient Mode Design Competition – brief and rules | Dezeen

Dezeen x Samsung Ambient Mode Design Competition – brief and rules

The Dezeen x Samsung Ambient Mode Design Competition invites entrants to create a new Ambient Mode experience for the QLED TVs using either static or animated images.

Who can enter?

It is free to enter the competition. Entries from designers or teams will be accepted.

All entrants must be over 18, professional designers or design students and able to present their work to a panel of English-speaking judges.

Entrants will need to be available from 27 August 2018 to 2 September 2018, as the five finalists will be invited by Samsung to electronics trade show IFA in Berlin. If contestants enter as a team, only one person will be invited to attend the judging.

Brief and judging criteria

Competition entrants are invited to design a totally new static or animated design for Samsung's Ambient Mode, an innovative new feature of its QLED TVs.

Samsung is looking for concepts to highlight how this new feature can echo the environment and blend into the aesthetic of people's homes.

The brand would like entrants to have a particular lifestyle in mind when creating their design. This could be minimal, eccentric or luxurious, for example.

Winners and prizes

The competition has €29,500 total prize money. The winner will receive €8,000, with €3,000 for the two runners-up, €1,500 for the other seven shortlisted entrants and €1,000 for the five who make it as far as the longlist.

Samsung will have the option to purchase the Top 15 (fifteen) shortlisted entries for an additional 10.000,00 EUR which will be paid to the selected designer.

Submissions guidelines and how to enter

To make an Ambient Mode design, entrants should follow these steps:

Step 1: Choose an environment in which your Ambient Mode content will be activated.

Step 2: Choose one of four background images of a block colour or texture provided by Samsung for your Ambient Mode design.

Step 3: Choose a design category - either decor, information, personal photo or your personalised format - and produce an Ambient Mode concept overlaid on the background image. The final work should be submitted as a video file. You do not have to loop the content.

Step 4: Attach a description of the idea and the activation information of the final work.

In addition, designs should take into account:

Lighting: The designs should adapt to various lighting conditions. If the lighting on the wallpaper changes over the course of the day, adjust the colour temperature of the ambient content accordingly. The designs should fit within a colour temperature of 3000K to 6500K.

H/W function: Samsung's QLED TVs contain both illumination and motion sensors, so you can design your Ambient Mode contents to change when the ambient lighting changes or the user approaches.

Contestants will need to submit their entry via this form and include the information below.

› Name of your design, which will appear on all communication and media coverage
› Description of your design, including the concept and any relevant features (maximum 300 words)
› Explanation of how you plan to execute your design concept (maximum 300 words)
› Submit a hero image showing the Ambient Mode on the TV in the context of a room that shows the lifestyle the Participant was inspired by
› Submit 3-5 still images of the room with the TV, as well as 3-5 stills of the Ambient Mode Design in different times of the day
› Design as a video file for the Ambient Content Design
Resolution: 3840 x 2160 or 1920 x 1080
Container: AVI/MKV/MP4
Video Codec: H.264 (3840 x 2160) / HEVC (3840 x 2160) / MPEG 4
Audio Code: Dolby Digital / AAC / HE-AAC / WMA / MPEG / AC-4

Closing date

All entries must be received by 23:59 GMT on 3 August 2018. Any entries received after this date will not be considered.

The shortlisted winners will be announced on 13 August 2018 and the finalists will be announced on 30 August 2018. The overall winner will be announced on 10 September 2018 on Dezeen.

Please note finalists will be required to make a short video presenting their idea and documenting the making process for Samsung's promotional material of the contest. The video will not be a part of the evaluation criteria.

Questions about the competition and all press enquiries should be emailed to

Make sure you read the competition terms and conditions before you enter.