2019 shortlists

Dimple
by Universal Favourite

The packaging for contact lens subscription service Dimple was designed by Australian studio Universal Favourite to appeal to millennials.

Dimple is a direct-to-consumer service that targets the millennial market. The company needed branding that would stand out on social media and attract new customers without losing the serious appearance of a medical service. Universal Favourite based their design on a series of complementary circle graphics, each one denoting a particular contact-lens prescription.

Designer: Universal Favourite
Project: Dimple
Shortlisted for: Graphic design
Read more: Universal Favourite

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