Winner: Wearable design of the year 2019. Elvie Pump is the world’s first silent wearable breast pump from Technology company Elvie, designed to be worn inconspicuously in any nursing bra.
The pump is intended to be a complete departure from existing pump technology, putting women at the centre of the design process to create an entirely new pumping experience that offers more freedom and mobility. Unlike most devices for expressing milk, Elvie's breast pump is compact and wire-free, so new mothers can move around freely without having to sit by a power socket or worrying about cords.
Users can also control the pump from their phone via an app.
Judges comments: "The Elvie Pump is an innovative product that addresses how society treats breastfeeding women – in the workplace, in public etc. It’s a new and interesting solution that empowers women. The silent, wireless technology allows women to breastfeed on the move, using new technology to approach something so natural."