Bruce Mau Design has designed a visual identity that reflects the history and vibrancy of Austin, Texas.

Waterloo Greenway, formerly Waller Creek, is a 1.5-mile park system covering 35 acres of connected green space in the heart of Austin.

It is a chain of public parks, comprised of walking and biking trails, playscapes, open green spaces, and a healthy creek, enlivened by Austin’s diverse and vibrant community.

Bruce Mau Design worked with the Waterloo Greenway Conservancy, as well as with members of the Austin community, to develop a new brand that reflected the history and vibrancy of the city.

This project has been longlisted in the graphic design category of Dezeen Awards 2020.

Designer: Bruce Mau Design
Project: Waterloo Greenway