2020 longlists

Yoto Player
by Pentagram

Roger Stillman

Yoto Player by Pentagram is a smart speaker for kids, which lets them listen to stories, music, radio and podcasts.

It delivers audio for children in a way that puts them in control of the content themselves using physical cards.

The aim was to open up a world of audio that fires children's imaginations and relieves some of the anxiety that parents have about screen-time. Designed from the ground up for children, it is deliberately not toy-like and appeals to older kids and parents as well.

The physical cards used for playback promote tactile play and fine motor development.


This project has been longlisted in the product design category of Dezeen Awards 2020.

Designer: Pentagram
Project: Yoto Player
Read more: Pentagram

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