Diptyque and StudioXAG have designed the Selfridges Corner Shop in London, United Kingdom.

This project was a pop-up created to celebrate 60 years of Diptyque and launch the "Le Grand Tour".

The Le Grand Tour pop-up brings to life Diptyque's heritage, with the brand's founding trio and their adoration of travel at the heart of the concept, featuring five destinations that have inspired Diptyque and its perfumed creations: Paris, Kyoto, Byblos, Milies and Venice.

Taking the next step on that journey, the brand's four-week pop-up featured an immersive cityscape experience alongside a programme of engaging events and animations.

This project has been longlisted in the exhibition design category of Dezeen Awards 2022.

Designer: Diptyque  & StudioXAG

Project: Diptyque Selfridges Corner Shop