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Land of Dreamers Who Do – UAE Pavilion at Expo 2020 Dubai
by Tellart and Kossmanndejong

Photo by Thijs Wolzak

Tellart and Kossmanndejong have designed the Land of Dreamers Who Do exhibition at the UAE Pavilion at Expo 2020 in Dubai, United Arab Emirates.


This project centred on designing the guest experience of the UAE Host Pavilion at Expo 2020 which represented a unique opportunity to bring a country's culture and history to life for millions of visitors.

To create the immersive, multi-sensory exhibition that tells the story of UAE's transformation, Tellart and Kossmanndejong integrated deep research, story, form, technology, music, fragrance and physical scenography, playing to the strengths of the falcon-inspired building designed by Calatrava.

Visitors move through six interactive and immersive sections that highlight the people that embody the UAE's collective spirit, helping tell the nation's story, and bringing Emirati culture and values to life.


This project has been longlisted in the exhibition design category of Dezeen Awards 2022.

Designer: Tellart and Kossmanndejong

Project: Land of Dreamers Who Do – UAE Pavilion at Expo 2020 Dubai

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