Lore Group has designed One Hundred Shoreditch in London, United Kingdom.
This project was led by Lore Group, the group behind Sea Containers London, Pulitzer Amsterdam, Riggs and Lyle Washington DC who has recently opened its latest hotel, One Hundred Shoreditch – formerly Ace Hotel.
Over the past decade, Shoreditch has evolved – it's grown up and One Hundred Shoreditch has grown with it. It's a great example of how a creative group can take a pre-existing hotel and bring it up to date with its surrounding neighbourhood, the building tells a story of Shoreditch and of how it has evolved.
In keeping the "great bones" from the previous hotel and focusing on significant touch points – by restoring what was already brilliant – Lore Group opted for a sustainable alternative to starting from scratch.
"[We] felt it was time to enhance and evolve the building alongside the neighbourhood," said Lore Group, led by creative director, Jacu Strauss.
Designer: Lore Group
Project: One Hundred Shoreditch