Olssøn Barbieri has designed Pursue Hard Seltzers in Oslo, Norway.
This project is focused on hard seltzers, a refreshing blend of fruit infusions mixed with sparkling water – a new category of low-alcohol, low-calorie, gluten and guilt-free drinks.
"We were asked to create India's first Hard seltzer by Anish Reddy, a fourth-generation entrepreneur from Chennai who after moving back from Miami, saw the potential to introduce the drink in India," added designer Olssøn Barbieri.
The goal was to be recognised as a fun and flavourful brand, developing recipes that used natural local Indian flavours while also channelling some of the nostalgia connected with soda drinks – a favourite in Indian drinking habits.
Designer: Olssøn Barbieri
Project: Pursue Hard Seltzers