2022 results

Pursue Hard Seltzers
by OlssønBarbieri

Photo by OlssønBarbieri

Olssøn Barbieri has designed Pursue Hard Seltzers in Oslo, Norway.


This project is focused on hard seltzers, a refreshing blend of fruit infusions mixed with sparkling water – a new category of low-alcohol, low-calorie, gluten and guilt-free drinks.

"We were asked to create India's first Hard seltzer by Anish Reddy, a fourth-generation entrepreneur from Chennai who after moving back from Miami, saw the potential to introduce the drink in India," added designer Olssøn Barbieri.

The goal was to be recognised as a fun and flavourful brand, developing recipes that used natural local Indian flavours while also channelling some of the nostalgia connected with soda drinks – a favourite in Indian drinking habits.


This project has been longlisted in the graphic design category of Dezeen Awards 2022.

Designer: Olssøn Barbieri

Project: Pursue Hard Seltzers

Sponsors

  • dezeen-awards-2021-sponsor-google
  • dezeen-awards-2021-sponsor-dodds-and-shute
  • One Hundred Shoreditch
  • Solus

Media partners

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  • dezeen-awards-2021-media-partner-ADF
  • dezeen-awards-2021-media-partner-position
  • dezeen-awards-2021-media-partner-designwire
  • dezeen-awards-2021-media-partner-v2com-newswire
  • Global Design Awards Lab