2022 results

Pursue Hard Seltzers
by OlssønBarbieri

Photo by OlssønBarbieri

Olssøn Barbieri has designed Pursue Hard Seltzers in Oslo, Norway.

This project is focused on hard seltzers, a refreshing blend of fruit infusions mixed with sparkling water – a new category of low-alcohol, low-calorie, gluten and guilt-free drinks.

"We were asked to create India's first Hard seltzer by Anish Reddy, a fourth-generation entrepreneur from Chennai who after moving back from Miami, saw the potential to introduce the drink in India," added designer Olssøn Barbieri.

The goal was to be recognised as a fun and flavourful brand, developing recipes that used natural local Indian flavours while also channelling some of the nostalgia connected with soda drinks – a favourite in Indian drinking habits.

This project has been longlisted in the graphic design category of Dezeen Awards 2022.

Designer: Olssøn Barbieri

Project: Pursue Hard Seltzers


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