Heimat Wien has created a thought-provoking work to effect social change in Austria.
VinziRast is one of the most important facilities for homeless people in Austria. In times of coronavirus and lockdowns, those affected are even more easily overlooked.
In order to collect donations and to ensure that the matters of homeless people are seen and heard, an eye-catching campaign was developed that caused a stir where people usually like to look away.
The work sees cardboard boxes assembled into life-size cardboard figures, representing the people who made it off the streets. Each figure tells the true story of a previously homeless person who eventually found a home in one of VinziRast's night shelters or social housing units.
Designer: Heimat Wien
Project: VinziRast Gets You Back on Your Feet!