Studio Ongarato has designed a new brand identity for the Black Star Pastry bakery.
Black Star Pastry is a boutique Sydney bakery with a loyal following, known for "the world's most Instagrammed cake".
With ambitions to elevate the brand and translate the local following to a global customer base, the studio was engaged to create a transformational new identity spanning all touch points of the experience – including packaging, printed items, signage and merchandise.
As a result, the brand is now able to transcend food and beverage categories to lifestyle and fashion, enabling future flexibility and growth.
Studio: Studio Ongarato
Project: Black Star Pastry