Wedge has designed Ami Ami, a boxed wine with an artistic twist.
"Ami Ami is a new wine company founded by two friends in California, that 'thinks outside the bottle' to make doing a little bit of good as easy as drinking beautiful French wine," said Ami Ami.
"[The brief was] to design a boxed wine worthy of the MoMA store, for a millennial-focused American consumer that positively increases [the] perception of boxed wine through quality yet charming, modern aesthetics," told Wedge.
Friendly illustrations are used to draw the eye to facts on sustainability impact. The style is said to be inspired by the Italian artist Depero, known for his Futurism style and vintage Campari characters.
The custom logo designed by Wedge features delightful cups that are repeated as a pattern on the packaging – 10 in total to subtly indicate the number of glasses to be enjoyed.
Project: Ami Ami