Aesop has designed the interiors of its Aesop Knightsbridge store in London, England.

Aesop was granted this unique location in the heart of London shortly after the Salone Internazionale del Mobile 2024 wrapped up.

The brand's store design team was dismantling an installation by Nicolas Schuybroek – Form Follows Formulation – which had inhabited Aesop's Piazza Cordusio store in Milan for the duration of the design week.

Aesop Knightsbridge enforces a streamlined design in the form of a soap corridor that offers a pragmatic yet intriguing journey through the brand's range of products for the skin, hair, body and home.

Visitors are encouraged to try formulations directly on their skin, with gently running water if desired, while dexterous consultants are on hand to give recommendations based on individual needs.

In this atmosphere of muted calm, guests might contemplate their skin care selection or, perhaps, muse on the benefits of architectural salvage.

This project has been longlisted in the sustainable interior category of Dezeen Awards 2025.

Studio: Aesop
Project: Aesop Knightsbridge Store