Samraddhi Shrotriya has designed the Safe S3X 4U brand identity.

Safe S3X 4U is a brand identity and campaign designed to encourage young women to speak openly about sexual health.

The identity rejects the clinical visual language typical of health brands, instead drawing from fashion and editorial design to create something desirable rather than cautionary.

The typographic campaign is anchored by the tagline: "Safe sex lets you focus on pleasure" and extends across print collateral including tote bags, notebooks and billboards.

In addition, the brand identity was recognised with a GDUSA Digital Design Award 2026.