Suri has designed Suri Refillable Toothpaste.

This project rethinks toothpaste not just as a formula, but as a complete product system.

"In a category dominated by disposable plastic tubes and incremental innovation, we set out to redesign both the experience and lifecycle of toothpaste from the ground up," said Suri.

"We challenged that model by creating a refillable toothpaste system centred around a reusable forever bottle designed to stay on the countertop, paired with compostable refills and a precision one-press dispensing mechanism for a cleaner, more intuitive experience."

Ultimately, Suri aims to demonstrate that oral care can be beautifully designed, clinically effective and lower impact, without compromise.