Migliore+Servetto has designed the environmental graphics for LivinUp SeiMilano.

This project transforms the wayfinding for the SeiMilano district into a cornerstone of urban identity: an inclusive, dynamic visual language that provides orientation while generating a deep sense of community.

Through this intervention – which encompasses the entire graphic apparatus, from orientation maps to a custom-designed icon set – the studio promotes a new form of hospitality, establishing an open dialogue with a multi-generational community.

The intervention aims to transform the urban signage system into a true visual punctuation: a polychrome narrative that accompanies residents and visitors, defining an evocative landscape perceptible even from a distance.