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SoHo

  • Guzema boutique by Victoria Yakusha Studio

    Victoria Yakusha crafts sculptural jewellery boutique in New York

    Ukrainian designer Victoria Yakusha has created a sculptural, almost monochromatic interior for a jewellery brand's flagship boutique in New York City. More about Victoria Yakusha crafts sculptural jewellery boutique in New York

    Dan Howarth | 19 September 2026
  • skincare gorge

    LMTLS creates wooden "gorge" inside New York skincare store

    New York- and Seoul-based studio LMTLS Architecture has carved a steep canyon of wooden layers through the Soho flagship store for Korean skincare brand SKIN1004. More about LMTLS creates wooden "gorge" inside New York skincare store

    Dan Howarth | 5 July 2026
  • Target SoHo

    Something Special Studios carries out "over-the-top" redesign of a Target in New York

    American studio Something Special Studios has overhauled US retail giant Target's store in SoHo, New York, introducing a red tunnel based on the brand's logo and displays that wrap around the building's cast-iron columns. More about Something Special Studios carries out "over-the-top" redesign of a Target in New York

    Dan Howarth | 12 December 2025
  • MoMA Design Store by Peterson Rich Office

    MoMA Design Store receives refresh from Peterson Rich Office

    The Museum of Modern Art's retail space in Soho, New York, has undergone a major renovation by Brooklyn architecture studio Peterson Rich Office. More about MoMA Design Store receives refresh from Peterson Rich Office

    Dan Howarth | 14 November 2025
  • 113 Spring by Snøhetta

    Snøhetta creates "ephemeral" retail concept lab in New York

    Architecture studio Snøhetta has designed an experiential retail space in New York's SoHo neighbourhood that is intended to be an ever-evolving canvas for innovation. More about Snøhetta creates "ephemeral" retail concept lab in New York

    Dan Howarth | 8 November 2025
  • Santo Taco by Polonsky & Friends

    Polonsky & Friends designs narrow taco restaurant in New York's Soho

    Mexico City taqueria meets New York City diner at this compact eatery in Lower Manhattan, designed by local studio Polonsky & Friends. More about Polonsky & Friends designs narrow taco restaurant in New York's Soho

    Dan Howarth | 13 July 2025
  • Stoffa store NYC

    Stòffa opens New York City flagship with "calming backdrop"

    The in-house design team of New York menswear brand Stòffa has mixed vintage and contemporary furniture for its flagship store in SoHo. More about Stòffa opens New York City flagship with "calming backdrop"

    Ellen Eberhardt | 16 August 2024
  • coloured marlble and stone dressing rooms

    Al-Jawad Pike creates marble "immersive experience" for APL's Soho flagship store

    British architecture studio Al-Jawad Pike has used colourful marble for the interiors of trainer brand Athletic Propulsion Labs' second flagship store in Soho, New York City. More about Al-Jawad Pike creates marble "immersive experience" for APL's Soho flagship store

    Saudatu Bah | 9 April 2024
  • Kith Women Flagship in Soho combines walnut and pink marble

    American fashion brand Kith has returned to the location of its first Manhattan flagship to open a women-dedicated store, in which olive trees grow up through display podiums. More about Kith Women Flagship in Soho combines walnut and pink marble

    Dan Howarth | 17 February 2024
  • Ringo Studio positions sex toys in athletic-themed room at Contact Sports

    Brooklyn-based Ringo Studio has reimagined the experience of shopping for sex toys, creating a store in New York modelled on a collegiate locker room. More about Ringo Studio positions sex toys in athletic-themed room at Contact Sports

    Dan Howarth | 23 May 2023
  • Fitting room lounge with red satin furniture and carpet

    JUJU Studio creates "poetic and romantic" flagship for Miss Circle in New York

    Pools of red carpet spill across the floor of this women's fashion boutique designed by JUJU Studio in New York City. More about JUJU Studio creates "poetic and romantic" flagship for Miss Circle in New York

    Dan Howarth | 7 May 2023
  • canal projects

    Worrell Yeung renovates cast-iron New York building for arts organisation

    Architecture studio Worrell Yeung has renovated a historic cast-iron building in Soho for an arts organisation called Canal Projects, which hosts exhibitions "in an unmistakably New York City space". More about Worrell Yeung renovates cast-iron New York building for arts organisation

    Dan Howarth | 9 April 2023
  • Khaite flagship store in SoHo

    Khaite flagship store designed as a "tribute to the cultural legacy of SoHo"

    American fashion brand Khaite has opened its flagship store in SoHo, New York City – a cement-trowelled and steel-lined interior with an evergreen tree planted into its shop floor. More about Khaite flagship store designed as a "tribute to the cultural legacy of SoHo"

    James Parkes | 23 March 2023
  • View inside Road to Awe NYC store

    RtA NYC store by Dan Brunn features broken crystal and red fitting rooms

    Pieces of broken crystal fill a display case that runs the length of this Manhattan boutique, completed by Los Angeles-based architect Dan Brunn for streetwear brand Road to Awe. More about RtA NYC store by Dan Brunn features broken crystal and red fitting rooms

    Dan Howarth | 8 January 2023
  • Moroso showroom

    Patricia Urquiola creates lofty showroom for Moroso in Manhattan

    Moroso has opened a new showroom in Manhattan designed by Patricia Urquiola, marking the 70th anniversary of the Italian brand. More about Patricia Urquiola creates lofty showroom for Moroso in Manhattan

    James Brillon | 12 December 2022
  • Pink fabric arch inside Jonathan Simkhai store

    Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

    Design agency Aruliden has created a retail space for fashion brand Jonathan Simkhai in New York City, translating cut-out shapes from its clothing into architectural partitions and furniture. More about Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

    Dan Howarth | 15 October 2022
  • Crosby Studios AR fashion

    Crosby Studios and Zero10 launch fashion pop-up that lets people "try on" virtual clothes

    Design firm Crosby Studios has teamed up with augmented reality technology company Zero10 for a pop-up store in Manhattan that aims to provide a virtual retail experience. More about Crosby Studios and Zero10 launch fashion pop-up that lets people "try on" virtual clothes

    Ben Dreith | 15 September 2022
  • Bala pop-up store in SoHo

    Bala's SoHo store by Ringo Studio features oversized fitness equipment

    Brooklyn-based Ringo Studio has created a pastel "playground" as the first retail space for fitness brand Bala in New York City, which includes scaled-up versions of its products. More about Bala's SoHo store by Ringo Studio features oversized fitness equipment

    Dan Howarth | 30 April 2022
  • Pink wall at INC NYC offices

    Concrete dominates INC Architecture & Design's offices in NYC

    The offices of INC Architecture & Design in New York City's SoHo are filled with eclectic furniture and plants that contrast the primarily concrete interiors. More about Concrete dominates INC Architecture & Design's offices in NYC

    Dan Howarth | 25 April 2022
  • A lounge at The Malin

    The Malin is designed as a vibrant but homely New York co-working space

    The Malin is a design-led co-working space in Manhattan that blends contemporary colours and textures with original architectural elements that are "quintessential to the iconic Soho loft-style". More about The Malin is designed as a vibrant but homely New York co-working space

    Jane Englefield | 16 March 2022
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  1. 1Ten homes from the mid-century "time capsule" Studley Park
  2. 2NASA-backed research project creates 3D-printed cookies from plastic
  3. 3Wheeler Kearns Architects staggers brown-metal house on Lake Michigan shore
  4. 4Andy Matthews Studio designs Dulwich cricket pavilion to be antithesis of "off-the-shelf generic designs"
  5. 5BIG designs cloud-like Tirana Fountain Plaza raised above public park
  6. Ten homes from the mid-century
  7. NASA-backed research project creates 3D-printed cookies from plastic
  8. Wheeler Kearns Architects staggers brown-metal house on Lake Michigan shore
  9. Andy Matthews Studio designs Dulwich cricket pavilion to be antithesis of
  10. BIG designs cloud-like Tirana Fountain Plaza raised above public park
  1. 1This week Jaguar's much-anticipated Type 01 electric car was unveiled
  2. 2Victoria Beckham designs first homeware collection for Westwing
  3. 3Chrysler Building set to be restored and overhauled after being sold
  4. 4Jaguar "inaugurates a new era" with Type 01 electric car
  5. 5Facha Architekti adds "deliberately distinct" red extension to former-pigsty home
  6. This week Jaguar's much-anticipated Type 01 electric car was unveiled
  7. Victoria Beckham designs first homeware collection for Westwing
  8. Chrysler Building set to be restored and overhauled after being sold
  9. Jaguar
  10. Facha Architekti adds

Studio Font perches cliffside home in Mexico on inhabitable concrete columns

Casa Diez Pies by Studio Font

Open Studio designs izakaya-style restaurant with "half-dipped dumpling" lamp

Red dumpling above yellow seat

Studio NRG designs Lilium Chair out of recycled metal car rims

Studio NRG

Fabio Fantolino looks to 1960s offices for interior of retro Turin bar

Seating area beneath mezzanine

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"Design weeks need to start framing repair as aspirational"

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Parametricism "changed how we think" as architects says Melike Altınışık

Melike Altınışık portrait

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