Called 50by70, the prints measure 50cm x 70cm and are designed to be put straight into a standard-sized picture frame.
The project is presented in a screen-printed box in an edition of 4000.
The 20 prints included are from the following contributors:
Patrick Hughes, Kevin Cummins, Zeloot, Tim Fishlock, Tsang Kin-Wah, Alex Trochut, Adrian Johnson, Flag Jorge Chamorro, Julian House, Stephan Zirwes, Merijn Hos, John Offenbach, Phunk, Shepard Fairey, Denis Darzacq, Sroop Sunar, Aarons Johnson, Anthony Burril, Basso & Brooke
Here's a little text from Fishlock:
It's a limited edition book presented in a screen-printed box featuring twenty removable large format prints (50cmx70cm) by world-renowned artists. The book is exclusive to Habitat and has been edited and designed by me, Tim Fishlock.
The idea behind the book is to give people the chance to own beautiful, limited edition artwork by established and up-and-coming artists and then be able to put it straight into a 50by70cm frame.
A lot of time was spent putting together a diverse and hugely talented mix of image-makers. 50by70 is as much about introducing the work of established artists to new audiences as it is show-casing the skills of the new kids on the block.
In the original pitch to Habitat I used Patrick Hughes' amazing Sunshine print on the mocked up cover. When the project got the green light I then had to nervously approach the much-celebrated Mr Hughes to see if he'd be interested in contributing. Fortunately, he said yes and allowed his image to be used on the box too. Other big names on my dream contributors list were the artist Shepard Fairey, fashion designers Basso & Brooke and photographer Denis Darzacq. They all agreed to take part as did a whole other bunch of my favourite creative types.
The book has been produced by PUSH who have put all of their love and attention into creating a very large-format thing of beauty.
In all London and Paris Habitat stores and online now. A limited edition 0f 4000.