Designer Gitta Gschwendtner has completed the interior of a shop in east London that features lighting made of plastic milk bottles.
Called Lik+Neon, the shop stocks T shirts, magazines, jewellery and art objects.
Magazines, CDs and records are displayed on a grid of elasticated ropes, while a seemingly-random composition of square pegs supports clothing and jewellery.
Photographs are by Uli Schade.
The information below is from Gschwendtner:
LIK+ NEON shop design
Design shop Lik+Neon have commissioned the designer Gitta Gschwendtner to redesign their eclectic and vibrant shop in London.
Lik+Neon sell a unique selection of products including T-shirts, art magazine, interior objects, jewellery and art pieces.
The display concept for the varied stock explores a juxaposition of order and randomness, cleverly integrating bungee cord to create tidy grids showcasing the beautiful covers of the magazines, cd’s and records, each one of them practically a piece of art in their own right.
In dynamic contrast, square display pegs jut from the walls in apparently random fashion, creating sculptural protrusion that function as hocks for prints, T-shirts and jewellery.
The pegs create a pixelated effect continued by Gschwendtner’s striking one-off ceiling installation-a lighting system devised from hundreds of plastic milk bottles, creating three glowing abstract clouds illuminating the white interior.
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Fun, Disorientating, Clean, GREAT!
This ‘all white’ shop design is a bit too clinical and gimmicky for me. White is a useful neutral background on which to display goods for sale but where is the heart and soul in this design?
Yasmin Chopin Interior Design
yay, recycling!
the milk bottles against the light have the mesmerizing effect of staring at it for a lonng time
looks like a hive
The space of this shop is tiny and with colorful items on display it could be nothing but white. It is full of soul and vigor – you could only fit in 5 people inside without space being crowded. Also the shop is home to 3 cats.