Chairs by Guido Garotti


Chairs by Guido Garotti

Sheffield Institute of Arts graduate Guido Garotti will present a series of chairs at New Designers in London next week.

Chair by Guido Garotti

Garotti selected materials for each component based on the effect they could have on the user's memory.

Chair by Guido Garotti

For example, oak was used to age gradually, while the nap of suede shows where it has recently been touched.

Chair by Guido Garotti

The project will be on show at New Designers 8-10 July.

Chair by Guido Garotti

Here's a further explanation from Garotti:

"Possessions that stayed with us for decades could be understood as mirroring our own experience of time passing". Deyan Sudjic

Chair by Guido Garotti

Long-term relationships with the objects we possess stimulate our affective life, offering a closer psychic symbiosis between person and object. However, today’s throwaway culture denies artefacts the opportunity to become meaningful partners in the adventure of our life and be part of our history.

Chair by Guido Garotti

My aim is to create objects that have the ability to stimulate - through their use - the desire to be kept. This set of chairs is designed along the principles that I found to be valid arguments for emotional durability.

Chair by Guido Garotti

Each chair differs from the others featuring a dedicated universe of subtle details that aims to establish a privileged long-term relationship with its user. Four different chairs were designed, however, at this moment, two of them have been engineered and realized.

Chair by Guido Garotti

Materials will age gracefully mirroring the user’s existence. Oak will age beautifully offering the chance to be loved and cherished with dedicated aftercare. Suede’s brilliant short term memory system stimulates ownership and a sense of belonging by displaying traces of the user’s presence.

Chair by Guido Garotti

The joining system offers room for interaction. By placing the clamps in different designated spots the user can modify the general give of the chair. This mindful intervention - as a form of customisation - consolidates the bond between user and object through emotional investment.

Chair by Guido Garotti

Many informative details encourage a privileged partnership. Through a certain degree of access into the chair’s existence, the thoughtful user will develop a feeling of higher understanding of it; as a result, the boundaries between user and object weaken.

Chair by Guido Garotti

A mysterious attitude confers a durable appeal. Many features exhibit a mysterious attitude: strong elements of continuity with something unknown, not visible, or simply not there. The user is part of an inspiring narrative and will complete the project with the uniqueness of his mind.

Chair by Guido Garotti

See also:


Chairs by
Studio Juju
Stitch by
Pepe Heykoop
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furniture category

Posted on Wednesday June 30th 2010 at 11:48 am by . Copyright policy | Comments policy

  • edward

    The appreciation of an object results in it’s continued use and signs of wear that stand as a testimony to that. This project is akin to distressing materials for the appearance of long use that is found say in ornamental metal work .
    Build a handsome, comfortable , durable chair, and the wear will come of it’s own accord.

  • pip

    I havn’t seen a chair packed full of nonsense like this one since postmodernism! and in those days it was at least new…

  • Farzam

    Why so serious? If we put the sinisism and harsh critisism asside, its undeniable that a kids mind and play time will likely embrace this chair. Intrigue, interaction, sense of play. It has some fluff, but perfect to explore with a toy car navigating the surface of a new planet, and it has some “extra” bits screwed to it, but perfect for a superhero action figure to swing off of. Lets have some more fun with design.

  • edward


    Taken as a design meant to be playful (as it looks) then yes, lets have fun. But the brief was much more serious as I understood it as an attempt to design in instant bonding as if it were a old and treasured object. that may be over stating it, but that’s what I got out of it.

  • karl

    that hard flat wooden seat will help me to remember these chairs hurt my ass.

  • Wadi

    Now, I’m impressed. Are we back in the 80ies or what? First of all, we keep objects, because we like it and this is heavily based on the visual sense. Please do more real design! To quote Deyan Sudjic in this context is quiet brave too.

  • Hi there, thanks for the comments

    @ Edward
    The breif was to to create an object able to encourage a durable partnership with the user. No “instant bonding” and no “distressing materials for the appearance of long use”. The bond is meant to be established and become stronger through repeated use. Materials, manufactures and formal qualities have been chosen for their ageing properties and for the ability to become intimate with the user.
    Sorry for not speaking my mind properly in the first place, english is still my second language ;)

    I promise your ass will love it! Hope you get the chance to come down to newdesigners in London next week and you can have a seat!

    @ Wadi
    The reasons why we keep objects (or engage ourselves in long term relationships of any kind) are much deeper and complex than mere visual appearance. Visual appearance can be a good catalyst but aesthetic appreciation alone doesn’t guarantee any long term relationship. In my research, I investigated the psychological dynamics which are responsible for emotional attachment/durability and I designed every feature of the chairs accordingly.

    I would love to discuss this project in person; come down to 8 – 11 July 2010 if you get a chance!

    …and maybe Wadi can teach all of us what real design is…

    Peace. g

  • rich evans

    well said Guido.

  • I don’t know what ‘sinisism’ is, but I want some!

  • lily

    impossibile che ho trovato tuo lavoro qui, che coincidenza!!
    belle le tue sedie!non ci credo ancora che 6 tu hahaah
    in bocca al lupo con tutto, forza!

    ps. avresti dovuto darmi un autografo quella sera li 8))

  • Tony Trebilcock

    I can see the many, yet specific influence of past Italian designers, Ettore Sottsass come to mind

  • Prof Z.

    why moderate Noguchi come to mind

  • Prof Z.

    why moderate Noguchi come to mind ? (yellow one)