Amsterdam designer Marcel Wanders has created a dinner service for Dutch airline KLM.
The project involved creating new porcelain, glassware, cutlery, linen and a tray.
The service will be in use on World Business Class flights from March 2011.
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New tableware by Designer Marcel Wanders for KLM World Business Class
KLM Royal Dutch Airlines will begin serving meals on a new service for World Business Class passengers effective 27 March 2011.
Leading Dutch designer Marcel Wanders has created porcelain, glassware, cutlery, linen and a tray.
The entire presentation of meals and drinks has been completely renewed to reflect the journey of inspiration KLM strives to offer its passengers.
In designing the new service elements, Marcel Wanders has, at the behest of KLM, taken into account the wishes of its customers, the working procedures of cabin crew, as well as environmental considerations.
Typically Dutch
Customers have indicated that they appreciate KLM’s typically Dutch character.
KLM has therefore decided to embrace this by working with Dutch chefs and designers.
Our partnership with Marcel Wanders reflects this philosophy.
Less weight
KLM reduces environmental impact by reducing the weight of the service.
The lighter the load on board an aircraft, the less fuel it burns, resulting in lower CO2 emissions.
“We are proud to offer our World Business Class passengers a fresh, new product.
We are investing in this class and are constantly striving to further improve our products and services,” says Erik Varwijk, Executive Vice President of KLM Commercial.
“With the introduction of this new service, a longstanding wish of mine has been fulfilled,” says Marcel Wanders.
“As a frequent flyer with KLM, I found it quite easy to get a feel for the assignment and to bring about a metamorphosis of the existing service elements.
Owing to the ergonomic, technical, economic and logistic guidelines for this design, the new service matches the quality standards of top restaurants.”
See also:
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| Zlin cutlery by Future Systems |
Shape/Form cutlery by Lukas Peet |
Qantas First Lounges by Marc Newson |
WOW. This just harkens back to the wonderful days when travelling by air was an OCCASION. People would dress their best, sit comfortably, and real MEALS would be served during long flights. There was an air of luxury to the whole thing.
Not anymore. At the airport travellers are herded back an forth like cattle in a stockyard, forced to take off their shoes, poked, prodded, and scanned, fighting over overhead compartment space, and then nickel-and-dimed to death onboard their flights for so much as a pillow.
But I thought silverware is banned in flights?
dont mean to wine about loosing airplane modernism but i wouldn’t want to see that on a flight just as little as a laura ashley blanket! I wish this guy would stop throwing up kitch ornament overything!
lets be real here , this design is very tired …but lets face it anything that upgrades
a worn out old KLM plane ( or a hostess ) is a plus ….but you know looks like its from
a trade fair in jakarta
Poor lady. Just flew back on one of your old worn out KLM 747's and i have to inform you that i had a great seat in economy and so did my friends. Nothing is old. Great IFE system which works and a fantastic personal(big) screen. The meals are nice and the crew was very nice. Indeed they are no models but they were good looking and very friendly which is more important to me than your young mosel hostess.
I don't know where you are from but i think it is wise to avoid KLM/BA/LH etc. and choose for a company from the far east since i get the feeling that you must be a quite spoiled person which is hard to pleas. Have neve seen so much negativity and frustration in five sentences. Nevertheless have a happy new year.
Looks Chique. A bit extra retro but Chique. Only the goblets on the left, I don't like them. Lightweight aspects won but the form should still be robust. If my point is still not there, the same method people use to reduce material use and give stability in the water-bowl of my – I now see – stylish dog. Sorry, if the skirt was not there it would make a perfect set.
very well said :)
I am becoming a little bit bored by the repeating exercises of mister wanders.
Gorgeous. Super-Dutch.
There's something wrong. In the first picture there are 11 pieces, considering the two trays: totally different one from each others. We can consider that Mr. Wanders is aware of his choice but a dinner service for an international and famous flight company should be, in my opinion, much more "recognizable"… To understand what I mean take a look to what Joe Colombo designed in the 1970. Shapes are aged but the "feeling", the idea are still the same.
Love the food!!
I love the wine glass, now THAT is uber cool. (I'd take the water glass as well).
The rest looks like classic Wanders stuff.
Anyone else see two dog bowls & a tampon box?
‘KLM reduces environmental impact by reducing the weight of the service.’ Replacing plastic tablewares by glass n porcelian n metal cutlery still reduces weight? such an uncompelling argument….