Tableware by Marcel Wanders for KLM

| 14 comments

Tableware by Marcel Wanders for KLM

Amsterdam designer Marcel Wanders has created a dinner service for Dutch airline KLM.

Tableware by Marcel Wanders for KLM

The project involved creating new porcelain, glassware, cutlery, linen and a tray.

Tableware by Marcel Wanders for KLM

The service will be in use on World Business Class flights from March 2011.

Tableware by Marcel Wanders for KLM

More about Marcel Wanders on Dezeen »
More tableware on Dezeen »

Tableware by Marcel Wanders for KLM

Here are some more details from Marcel Wanders:


New tableware by Designer Marcel Wanders for KLM World Business Class

KLM Royal Dutch Airlines will begin serving meals on a new service for World Business Class passengers effective 27 March 2011.

Tableware by Marcel Wanders for KLM

Leading Dutch designer Marcel Wanders has created porcelain, glassware, cutlery, linen and a tray.

Tableware by Marcel Wanders for KLM

The entire presentation of meals and drinks has been completely renewed to reflect the journey of inspiration KLM strives to offer its passengers.

Tableware by Marcel Wanders for KLM

In designing the new service elements, Marcel Wanders has, at the behest of KLM, taken into account the wishes of its customers, the working procedures of cabin crew, as well as environmental considerations.

Tableware by Marcel Wanders for KLM

Typically Dutch

Customers have indicated that they appreciate KLM’s typically Dutch character.

Tableware by Marcel Wanders for KLM

KLM has therefore decided to embrace this by working with Dutch chefs and designers.

Tableware by Marcel Wanders for KLM

Our partnership with Marcel Wanders reflects this philosophy.

Tableware by Marcel Wanders for KLM

Less weight

KLM reduces environmental impact by reducing the weight of the service.

Tableware by Marcel Wanders for KLM

The lighter the load on board an aircraft, the less fuel it burns, resulting in lower CO2 emissions.

Tableware by Marcel Wanders for KLM

“We are proud to offer our World Business Class passengers a fresh, new product.

Tableware by Marcel Wanders for KLM

We are investing in this class and are constantly striving to further improve our products and services,” says Erik Varwijk, Executive Vice President of KLM Commercial.

Tableware by Marcel Wanders for KLM

“With the introduction of this new service, a longstanding wish of mine has been fulfilled,” says Marcel Wanders.

Tableware by Marcel Wanders for KLM

“As a frequent flyer with KLM, I found it quite easy to get a feel for the assignment and to bring about a metamorphosis of the existing service elements.

Tableware by Marcel Wanders for KLM

Owing to the ergonomic, technical, economic and logistic guidelines for this design, the new service matches the quality standards of top restaurants.”

Tableware by Marcel Wanders for KLM


See also:

.

Zlin cutlery by
Future Systems
Shape/Form cutlery
by Lukas Peet
Qantas First Lounges
by Marc Newson
  • http://anziulewicz.livejournal.com Chuck Anziulewicz

    WOW. This just harkens back to the wonderful days when travelling by air was an OCCASION. People would dress their best, sit comfortably, and real MEALS would be served during long flights. There was an air of luxury to the whole thing.

    Not anymore. At the airport travellers are herded back an forth like cattle in a stockyard, forced to take off their shoes, poked, prodded, and scanned, fighting over overhead compartment space, and then nickel-and-dimed to death onboard their flights for so much as a pillow.

  • JuiceMajor

    But I thought silverware is banned in flights?

  • http://www.michaelschoner.de michael

    dont mean to wine about loosing airplane modernism but i wouldn’t want to see that on a flight just as little as a laura ashley blanket! I wish this guy would stop throwing up kitch ornament overything!

  • poala geni

    lets be real here , this design is very tired …but lets face it anything that upgrades
    a worn out old KLM plane ( or a hostess ) is a plus ….but you know looks like its from
    a trade fair in jakarta

    • Claudio Benzoni

      Poor lady. Just flew back on one of your old worn out KLM 747's and i have to inform you that i had a great seat in economy and so did my friends. Nothing is old. Great IFE system which works and a fantastic personal(big) screen. The meals are nice and the crew was very nice. Indeed they are no models but they were good looking and very friendly which is more important to me than your young mosel hostess.
      I don't know where you are from but i think it is wise to avoid KLM/BA/LH etc. and choose for a company from the far east since i get the feeling that you must be a quite spoiled person which is hard to pleas. Have neve seen so much negativity and frustration in five sentences. Nevertheless have a happy new year.

  • me

    Looks Chique. A bit extra retro but Chique. Only the goblets on the left, I don't like them. Lightweight aspects won but the form should still be robust. If my point is still not there, the same method people use to reduce material use and give stability in the water-bowl of my – I now see – stylish dog. Sorry, if the skirt was not there it would make a perfect set.

    • lucho

      very well said :)

  • plfhoen

    I am becoming a little bit bored by the repeating exercises of mister wanders.

  • http://www.vharch.com jason

    Gorgeous. Super-Dutch.

  • Luca

    There's something wrong. In the first picture there are 11 pieces, considering the two trays: totally different one from each others. We can consider that Mr. Wanders is aware of his choice but a dinner service for an international and famous flight company should be, in my opinion, much more "recognizable"… To understand what I mean take a look to what Joe Colombo designed in the 1970. Shapes are aged but the "feeling", the idea are still the same.

  • http://www.arqrosadasilva.com A. Rosa da Silva

    Love the food!!

  • http://twitter.com/cVeeneman @cVeeneman

    I love the wine glass, now THAT is uber cool. (I'd take the water glass as well).
    The rest looks like classic Wanders stuff.

  • Ted

    Anyone else see two dog bowls & a tampon box?

  • min

    ‘KLM reduces environmental impact by reducing the weight of the service.’ Replacing plastic tablewares by glass n porcelian n metal cutlery still reduces weight? such an uncompelling argument….