Vitality by fuseproject for Sabi


Vitality by fuseproject for Sabi

San Francisco designer Yves Behar of fuseproject has designed a range of pill containers for new brand Sabi, launched today.

Vitality by fuseproject for Sabi

Called Vitality, the range of holders for medicines and vitamins aims to move away from the stigma and low-quality of medical products normally associated with hospitals and nursing homes.

Vitality by fuseproject for Sabi

It includes a water carafe with a chamber in the top to hold pills and a slide-out pill calendar for dividing up daily doses, plus a cutter, crusher and bottle that dispenses one pill at a time.

Vitality by fuseproject for Sabi

A range of products called Agility to help with lifting, reaching and carrying is due for launch later in the year, as is a line of travel gadgets called Mobility.

Vitality by fuseproject for Sabi

See our story about medicines labelled with symptoms rather than ingredients here.

Vitality by fuseproject for Sabi

Here's some more information from Yves Behar of fuseproject:

As a designer and entrepreneur, I have long had a simple question no one has been able to answer: why is there no functional brand that speaks to the boomers while taking care of their everyday needs? With such a large demographic of people in their 60’s and older, it is not only a missed business opportunity, but also an insult that products with low quality and lesser design are still the norm.
Often I have thought about my own future when I might need a cane or a pill diary, and what it means to have needs that are not addressed thoughtfully by designers and entrepreneurs. So when Assaf Wand, a serial entrepreneur himself, visited Fuseproject 15 months ago, his vision was a perfect match for what had been brewing for years in the studio.

Sabi and Fuseproject became venture partners in keeping with our successful model of long-term engagements such as those with Jawbone and Herman Miller.
Business and brand strategy questions had to be answered at the onset: How would Sabi establish credibility in a space offering beige, low-quality goods?  How does the brand respond to the ergonomic and functional needs of boomers while appealing to a vast spectrum of users?  How do we build visibility for the products and company in a faceless category?
Our approach has been to base the brand and design work on universal design, meaning the actual executions needed to assess all users needs throughout the design process, especially populations that have special needs. The other unique strategy was to focus on a single problem, but in a holistic manner. The first Sabi line is functionally focused on medicine storage and organization.

We designed 9 products to cover the needs of a variety of users, multiple situations (from daily use, weekly planning or travel), and location specific solutions (bedside, bathroom or in purse or bag). The line of products – from weeklong pill storage to convenient on the go solutions – cover wide ranging needs, instead of just a singular solutions.

Another differentiating decision was to have each solution seamlessly fit within an active lifestyle. While Sabi helps keep people mindful of their daily rituals, such as taking pills and vitamins, it does not make these the focal point of their day.

Because the products are not reminiscent of hospitals or nursing homes, the stigma around such needs is reduced. Finally the designs combine improved functionality with expressive forms that are ergonomic features: the fluting permits easier grip or palming, while the nature inspired texture brings additional tactility. The aqua accent color visually outlines areas of interactions by indicating how to use the product and where to apply pressure or grip. The result is that while being highly functional, the Sabi products are more reminiscent of a lifestyle than one born from need. The innovation and aesthetic beauty infused in each design makes Sabi products stand out among others of its kind. These products are not designed to be hidden in bathroom drawers or bedside tables, but used and displayed proudly.

At retail, the brand and packaging experience is driven by the desire to deliver a lot of information and value, but with minimal materials. The eco-friendly consists of folded printed papers, with consistent iconic shapes that create continuity on the shelf. The clarity and simplicity of the packaging complements the high-quality manufacturing, BPA free, and elegant materials of the products they encase. The combination of these elements makes the Sabi line very different from the pharmaceutical or medical looks of what has remained to date a faceless category. The Sabi products are one’s life accessories to live with everyday.

Easy pill cutter
Split pills of all shapes, sizes, and textures, with or without a seam mark, cleanly, accurately and safely

Easy pill smasher
Crush tablets of all shapes, sizes and textures into a fine powder, with minimal effort and twisting

Easy pill traveler
Folio is an all-in-one load-and-lock weekly pill book that includes two chambers for each day of the week

Handy pills + water
Drinking bottle with built-in three-chamber vitamin and pill storage cap for on-the-go use

Easy pill organizer
Magnetic weekly pill book with removable four-chamber containers for each day of the week

Daily pill clip
Easy to carry, slide-open three-chamber clip-on travel pill case

Weekly pill carrier
Load-and-carry weekly pill wallet with removable slide-open three-chamber clips for each day of the week

Easy pill dispenser
Germ-free, no-turn-top bottle that dispenses one pill at a time

  • kelly

    Unfortunately I think they achieved exactly what they didn't want. These containers while their shapes are kind and ergonomic their materials and color are exactly reminiscent of hospitals and nursing homes.

    • Hi kelly,
      Sorry to hear you think that. But there is good news — soon we hope to offer Sabis in different colors. It's something that's in the pipeline. Stay tuned!

  • felix

    You don't need to spend $20.00 to be able to crush and cut pills. Almost everyone already has plastic cards in their wallet that will do the job. Maybe if those functions were built into one of the containers it would make sense, but as separate products they're more hassle than they're worth.

    Pill containers already exist with identical functionality to these. The way to improve them for older users is more accessible design – better grip and leverage, clearer contrasting labels et cetera.

  • Hi felix, thanks for your comment. We are always looking for suggestions to improve our products and for ideas for future products. Our pill containers and accessories are distinguished by precisely the features you mention here – they were designed to be ergonomic, easier on the hands and wrists, easier to grip and leverage. These features, along with coolness, are what defines them. :) You can see details on all product features on our website. Just click on a product you're interested to learn more about and scroll down to the 'Features' tab. For example – Thanks again for your comments. @Sabi_brand

  • well done Felix, you have teached Yves Behar and all of us, thanks for the lesson.

  • the cat

    4 chamber container. One chamber for each day of the week.

  • James Rory Sutherland at TEDxOxford.

    See blue pill/white pill idea in this talk, Brilliant! An incentive for patients to take all of the pills of a prescription, given them 40 white pills, and 6 blue pills. Tell the patient to take the blue pills only when all the white pills are gone creating a finish point for the antibiotics.

  • Good ideas and finally something in style. So you can start carrying your pills aroud in style and they are all safe.

  • Really very impressed with this range. As a masters student in Product Design my work has developed a deep focus on the stigma associated with design for disability and medical products in general. It really is so vital that products such as these are DESIGNED, and like you say we really need to step away from the beige! Even the idea of branding the products is important, as well as giving them a visual language that is harmonious with the rest of the range. We expect this in every other type of product, and work such as this will help to bridge the gap between "mainstream design" and "design for need".

    I particularly like the use of colour to indicate the point of interaction. Practical without being condescending.

    I saw someone earlier believes the pill crusher is more hassle than it's worth. And although I'm not a fan of products for the sake of products (for anyone in England, I call this the JML effect), I think it's important to remember than people are happy to have "gadgets" like this in, for example, the kitchen. You could argue that you can just as easily use a teaspoon to remove a teabag from a cup, yet people still choose to buy those tong things that are designed specifically for that purpose. They choose to because it's something they do every day, and it's nice to think that someone has spent time designing for an activity that is important to you. I think it's great that someone has given value to an activity such as crushing pills – not everyone needs it but not everyone wants to hack other tools to do this job. I agree you wouldn't need it for the odd paracetamol, but as someone who needs daily meds I can empathise that someone would appreciate THEIR tool for THEIR condition – giving ownership and control over symptom management.

    Again, I'm loving this – not just the products but the whole ethos behind it.

  • Chut

    As a daily pill taker myself, I was looking for a well designed product to carry with me every day. I currently use a translucent plastic single dosage pill box made by Muji, as well as their weekly pillbox for when I am traveling. They are somewhat basic but are quite well designed and like many Muji products, are very quiet in nature. For a special occasion, such as a formal dinner, I sometimes use a vintage silver Dunhill pillbox.

    I find the Sabi Vitality range of products to be quite fascinating. They seem to be very well thought out and I appreciate the comprehensive range of the product line. I’ve yet to handle the products themselves, but based on the website, they look quite impressive. Kudos to Fuseproject.