Ice Moon by Doshi Levien
for Häagen-Dazs


Ice Moon by Doshi Levien for Haagen-Dazs

Product news: this white cratered moon is actually a densely filled ice cream cake created by London designers Doshi Levien for Häagen-Dazs.

Ice Moon by Doshi Levien for Haagen-Dazs

Each Ice Moon is pitted with smooth craters. Nipa Doshi and Jonathan Levien say they were inspired by Georges Méliès' 1902 silent film Le Voyage dans la Lune, Armenian surrealist Léon Tutundjian's relief work of 1929, a childhood Bollywood song and the near-spherical shapes of early ice cream bombes. "The moon idea came from many different places and has elements of fantasy, adventure and imagination," they say.

Ice Moon by Doshi Levien for Haagen-Dazs

The white moon consists of a pistachio biscuit base, layers of macadamia nut ice cream and meringue and a coating of raspberry ice cream. The orange moon has crunchy chocolate at the bottom, layers of nutty ice cream and salted caramel and a coating of vanilla ice cream.

Ice Moon by Doshi Levien for Haagen-Dazs

"Our concept is almost spherical, so the ice cream has to be moulded in two separate parts and then put together without seeing the join," explain the designers. "We love the ephemeral nature of ice cream and design to be eaten; we never had a design meeting before in which we ate the prototype."

Ice Moon by Doshi Levien for Haagen-Dazs

We previously featured an ice cream parlour in London with a raw concrete interior and another laboratory-style parlour where the ice cream is frozen with liquid nitrogen.

Ice Moon by Doshi Levien for Haagen-Dazs

We've also published an in-depth report about the cross-pollination between the worlds of food and design – see it here.

Other projects by Doshi Levien we've featured recently include an armchair inspired by Le Corbusier's designs for the city of Chandigarh and a dressing table made up of geometric elements.

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  • These two never seem to get it wrong… and they work with the most difficult of projects and clients. Hats off to Doshi Levien!

  • My food is problematic.

    • sarah

      Yes! Ice planets amirite?

  • dezeen_intense


    We've had a message from Häagen-Dazs about how you can get your hands on the white Ice Moon (the pistachio one).

    There are 50 Ice Moons available to purchase in the UK, and you can apply to buy one via from 24th October.

    Each Ice Moon costs £50, which includes delivery.


  • Herman Galster

    The meaning of the phrase “ice cream” varies from one country to another. Phrases such as “frozen custard”, “frozen yogurt”, “sorbet”, “gelato” and others are used to distinguish different varieties and styles. In some countries, such as the United States, the phrase “ice cream” applies only to a specific variety, and most governments regulate the commercial use of the various terms according to the relative quantities of the main ingredients.