Vodka bottle by Karim Rashid
for Anestasia

| 10 comments

Vodka Bottle by Karim Rashid for AnestasiA

Product news: New York designer Karim Rashid has created a faceted glass bottle and visual identity for American vodka brand Anestasia.

Vodka Bottle by Karim Rashid for AnestasiA

Karim Rashid referenced the angular strokes of the letters V and K in the word vodka when designing the asymmetric form of the Anestasia bottle, which he first began work on in 2012.

Vodka Bottle by Karim Rashid for AnestasiA
Karim Rashid's sketches for the bottle

"The bottle's faceted form grew out of the gustatory feelings for the vodka – but also I actually played with the letters of vodka," Rashid told Dezeen. "The V's and K's made for great faceted forms."

Vodka Bottle by Karim Rashid for AnestasiA
Concept visualisation of the bottle

Rashid was also responsible for the typography and logo for the product.

Vodka Bottle by Karim Rashid for AnestasiA
Concept visualisations showing the bottle at different angles

Zaha Hadid released a design for a curvaceous wine bottle for Austrian winemaker Leo Hillinger earlier this week and Nendo has previously created packaging for coffee-flavoured beer.

Vodka Bottle by Karim Rashid for AnestasiA
Concept visualisations showing the bottle at different angles
  • http://www.mylesmckenzie.com/ Myles McKenzie

    What a great bottle design! Can’t wait to get a bottle and try out the spirits.

    • generalpopulation

      I generally find the more elaborate the bottle design, the poorer the quality of the actual drink.

      • Eric Calian

        Not always. This vodka has a independent rating of 94pts from BTI.

  • peter

    So now Karim Rashit jumps on the bandwagon of polygonal design after the train has left long ago and already circled the world once.

  • kerly

    The concept visualisations of the bottle are of a very very basic quality. I really cannot understand why they would want to publish these? Especially if they have a nice picture available. Kind of drags the end result down…

  • amsam

    What would make this very interesting would be if the form nested (right side up/up side down) for more efficient shipping. With a little care it could have been worked out without significantly changing the character of the bottle. Without that feature, it’s just more overly expensive, under thought-out packaging.

  • Katarina

    Nice, looks a bit like a perfume bottle!

  • SCAQTony

    Actually that is a pretty astute observation. A good bottle of spirits does not need a stellar presentation to get sold. The awards and critical acclaim would speak for itself.

  • Dennis

    Perhaps not.