Dezeen promotion: the second edition of EDIT by designjunction will take place at the eighteenth-century Palazzo Morando (pictured) in Milan from 9 to 13 April, during this year's Salone Internazionale del Mobile furniture fair.
Curated by the team behind the London designjunction event, EDIT will present a range of new products and furniture by British and international brands.
The exhibition will be held in Palazzo Morando located at Via Sant'Andrea 6, a historic eighteenth-century building close to Milan's Brera design district.
Dezeen is partnering with EDIT and will present our augmented reality pop-up watch store at the event.
For more details about the event visit the designjunction website and see our coverage of last year's designjunction exhibition in London here.
Read on for more information from the organisers:
designjunction returns to Salone del Mobile for EDIT with a powerful showcase of international brands taking over Palazzo Morando .
For the second year running, EDIT will take place during the Salone del Mobile from 9-13 April 2014. EDIT, which launched in April 2013 and attracted 22,000 visitors through the door, will showcase a powerful line-up of leading international brands. Set against the stunning backdrop of Palazzo Morando, a historic 18th Century building in the heart of Milan's fashion district, EDIT strikes the perfect balance between creative and commercial.
EDIT is set to be the premier design destination at this year's fair, presenting a carefully curated selection of more than 20 international brands, aiming to showcase quality, authentic design across all design disciplines.
Creating a dynamic hub for design in the centre of the city, just a stone’s throw from the Brera Design District, EDIT by designjunction will present new product launches, brand collaborations and installations including daily city bike tours courtesy of tokyobikes, Dezeen’s augmented reality pop-up watch store, an exhibition from COVER Magazine and a bespoke onsite café from Florence-based coffee connoisseurs, La Marzocco constructed in the building’s outdoor courtyard. Other brands exhibiting include: Modus, Innermost, EOQ, Stellar Works, Utopia & Utility, Flux, Resident, Baroncelli, Afghan Made and Adentro with more still to be announced.
"This year's show will be a truly international showcase of leading global enterprises. Twenty cutting-edge design brands have been carefully edited to capture the imagination of our flagship London show – with a focus on quality not quantity," said event director Deborah Spencer.
"This year we have moved to Palazzo Morando, to the south of the Brera Design District. The venue continues our ethos of finding architecturally interesting venues to house the designjunction showcase. Palazzo Morando is traditional and authentic in its architecture and the perfect backdrop for our international exhibitors. Spaces have been divided into zones rather than traditional stands to create a flow through the venue, and to allow exhibitors more expression," said creative director Michael Sodeau.
Modus launch a series of new products at EDIT including a new sofa collection by Kenneth Grange with Smith Matthias and a new chair by Michael Sodeau.
Modus is an award-winning British furniture manufacturer dedicated to producing the very best in contemporary design. They work with both internationally acclaimed designers and emerging young talent to produce high quality, covetable pieces for both domestic and contract use.
Innermost launch three new products this April. Dent 200 is a light fixture, two metres in diameter, with an interlocking cell structurebased around a truncated icosahedron form - the form most commonly used for footballs - each piece is powered by a custom LED unit of 31 bulbs. Poke is a new wooden stool with a unique stacking feature and Canvas is a surreal seating solution – a two-dimensional image which leans against a wall yet allows for effortless lounging through a clever construction of structured fabrics hidden within.
Innermost is a British design brand that stands for concept, quality and wit. Founded in London and working with designers from all over the world, founders Steve Jones and Russell Cameron's philosophy is to be British yet very diverse.
Flux adds its own unique take on the new tea revival with a new collection in cobalt, gold, platinum, and in four new designs; Novella, Archibex, Tropical and Bendot. An elegant, contemporary but minimalistic teapot, milk jug and sugar pot, with detailed fluting reminiscent of Flux's Staffordshire tradition. Whether your taste is for a refined Lapsang Souchong or the classic family brew, Flux has the right mix and match ideas for you.
Flux Stoke-on-Trent is an innovative company designing & manufacturing English fine bone China in the traditional heartland of the British ceramics industry with innovative and unique designs at the driving seat of the brand. Based in Stoke-on-Trent, the traditional heartland of fine bone china since the 18th century, Flux is driving a veritable renaissance of design, craftsmanship and quality manufacturing.
Adentro launch the Ninna armchair by Carlo Contin formed from solid Ash with a leather-crust seat. The Cosimo Desk by Marco Zanuso Jr and H.E.A.D. chair by F.Pozzi + Adentro Studio formed in solid Ash is also new to the collection.
Adentro contemporary design was launched in 2011 in Paris with a single aim: to design and make furniture that bridges classic furniture to the Modern world. Timeless collections represent simple shapes and contours with a purity in form and line that makes the Adentro collection suitable for both residential and professional usage. Working with only the highest quality materials, Adentro take great pride in craftsmanship during each and every step of production.
Baroncelli creates inspired lighting designs and installations for interiors throughout the world. Each project is expertly managed by Baroncelli's technical expertise and creativity combined with the highest level of personal service. All pieces are made exclusively in Italy and are showcased in London and New York.
The London design studio is a creative hub for projects underway around the world. There are two main elements to Baroncelli's lighting design business. The award-winning Collection features a bold and dynamic range of original designs which can be customised by interior designers. While Commissions demonstrates Baroncelli’s skill at creating spectacular, design-led centrepieces for industry leaders working on prestigious projects.
Launching a series of new products at EDIT, Stellar Works is a contemporary design brand with a strong commitment to creating collections inspired by craftsmanship and style traditions from around the world. Stellar Works has partnered with a select group of the world's finest designers (Neri&Hu, Space Copenhagen, Zaha Hadid, Yabu Pushelberg, Borge Mogensen) who share a passion for cultural investigation and natural materials.
Furniture and design collections are designed to work in both domestic and commercial environments, where they provide a sense of comfort and warmth, elegance and timeless refinement.
New Zealand based contemporary lighting and furniture company Resident, launch nine new products at EDIT this April. Established in 2011, Resident combines an authentic blend of craft, engineering and innovation to produce a refined collection of furniture and lighting. Drawing from the eclectic inspirations of a select group of designers, Resident champions New Zealand based manufacturing and aims to find new materials and processes to produce iconic, practical and dependable consumer products.
Michael Young has designed a brand new lighting collection for Hong Kong brand EOQ, to be presented this April alongside his new Yi chair.
EOQ is rooted in a spirit of enquiry and industrial adventure, delivering perfectly executed future classics with a balanced offering of functions and finishes. Committed to offering the highest quality while using the most sustainable methods, the first three collections from Michael Young work with aluminium extrusions. In the future, EOQ are looking to add further materials to the range – focussing on developing productsthat are both accessible and useful.
Tuesday 8 April: 16:00–19:00 - Press Preview, 19:30–22:30 - Private Event (TBC)
Wednesday 9 April: 11:00–21:00
Thursday 10 April: 11:00–21:00
Friday 11 April: 11:00–21:00
Saturday 12 April: 11:00–18:00
Sunday 13 April: 11:00–17:00