Mattias Stahlbom and Gabriella Gustafson of TAF based their posters on a concept for a fantastical dwelling with a steeply pitched roof featuring a porthole window. They also built a scale model to explain the design.
"For the motif of the two posters we designed a villa of 125 square metres," TAF explained. "The concept is based on a raised ground level put on stones like a traditional old grain store from Sweden."
TAF's design for the villa simplifies and exaggerates the forms used to construct a typical house, with a large roof projecting over the boxy ground floor. "The oversized roof works as a symbol for shelter," they added.
One poster portrays the house's elevation, with shadows creating the impression of a three-dimensional relief. It sits on a flat plane supported by rocks with a single cloud floating above.
The architectural drawings from which the duo developed the poster show the villa situated in a forest with a staircase leading from the ground to the platform, which is surrounded by tree branches.
A second poster design separates the scene into its constituent parts, including the house's roof, facade, structural frame and beams, as well as the rock, sun and cloud. These elements are arranged in a simple white grid on a grey background.
The posters are printed in a limited edition of 300 by Paper Collective, who produces them in Denmark using FSC certified uncoated paper.
The poster brand works with a number of graphic and product designers, who are each invited to select a charity to receive a percentage of profit from sales of the prints.
"Since it is close to our own practice we choose that our donation will benefit the organisation Architecture Sans Frontieres," said TAF, explaining their decision to choose a charity promoting awareness of community and international development issues within architecture.
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