GamFratesi designs animalistic Apple Watch window display
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GamFratesi designs animalistic Apple Watch window display for Hermès

Danish studio GamFratesi created animals from metal wire for the Apple Watch Hermès window display in Japan (+ slideshow).

Shop window installation designed by Gamfratesi for Apple Watch Hermès

The design duo reinterpreted a set of animal drawings by wildlife artist Robert Dallet, who had a long-standing collaboration with the Hermès brand.

Shop window installation designed by Gamfratesi for Apple Watch Hermès

The faces of a panther, lion, flamingo and parrot have all been created using metal wires for the window installation, which is on display in Hermès stores in Japan.

Watches are hung in place of the animals' eyes, with images on the screens used to create the effect of pupils.

Shop window installation designed by Gamfratesi for Apple Watch Hermès

"The precise detail of Dallet's animals has been translated in few distinct lines, to create in a playful and iconic display the various exotic animals," said the studio.

"A composition of metal wires, in different depths create an optical effect between the large faces and the perspective of the window."

Shop window installation designed by Gamfratesi for Apple Watch Hermès

Launched in September 2015, Apple Watch Hermès is the product of a partnership between the Hermès and Apple brands.

The watch features leather straps handmade by Hermès artisans in France and an Hermès watch face reinterpreted by Apple designers.

Shop window installation designed by Gamfratesi for Apple Watch Hermès

Each watch in the collection is etched with the Hermès logo and features dial designs based on the fashion house's classic Clipper, Cape Cod and Espace watches. Prices range from $1,100 to $1,500.

Shop window installation designed by Gamfratesi for Apple Watch Hermès

The Apple Watch Hermès Collection marked the first time Apple has released a watch in partnership with another brand. It reinforced Apple's desire to position its smartwatch as a luxury product rather than a gadget, despite designers saying it "fails to excite" and is "a bit underwhelming".

Apple Watch Hermes Double Tour

GamFratesi was founded in 2006 by Danish architect Stine Gam and Italian architect Enrico Fratesi. The studio previously curated a showcase of Danish design for the Mindcraft exhibition in Milan, and more recently designed a bent-wood coat hanger for Gebrüder Thonet Vienna.

Photography is by Nacása & Partners, courtesy of Hermès Japon.